AN IN-DEPTH GUIDE TO LAUNCHING A SMART, MODERN MARKETING CAMPAIGN
A tactical, step-by-step plan for getting more leads, customers and ROI from your digital marketing.
Marketing has changed a lot. Your prospective customers are doing most of their research well before they want to talk to you (or one of your competitors).
To compete online, you'll need to give them the information they're looking for or they'll get it somewhere else.
So where do you start?
If you're like many of the business owners, C-levels and marketing managers we talk to, you may be:
Having a hard time gauging the ROI of your marketing and advertising efforts
Overwhelmed by all the tactics, tools and technology out there and not sure where to start
Understaffed or don't have the time to handle the marketing effectively in-house
Modern marketing has a lot of moving parts - and many of the tactics you've been using for years are probably becoming less effective.
This 36-page eBook is written for anyone who's looking for a tactical plan to "evolve" their organization's marketing strategy from the ground up.
Some of the topics covered include:
Forming a strategy and goal setting
Conducting effective market research and competitive analysis
Simple website improvements to improve SEO and increase lead generation
Examples and tactics for turning more leads into paying customers
The numbers you should be tracking to measure, evaluate and adjust your marketing strategy
