--- title: "Twitter Trending: Using Trends to Get More Visibility" description: Though “trending” is a term that can refer to whatever is currently popular in any medium, it is most closely associated with Twitter. image: https://blog.gobonafide.com/hs-fs/file-36899666-jpg/images/twitter_trending.jpg --- [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility) # Twitter Trending: Using Trends to Get More Visibility [![Louise Armstrong](https://app.hubspot.com/settings/avatar/5d88b4c092dfb6536c0b91c9fa748e03)](https://blog.gobonafide.com/author/louise-armstrong) by [ Louise Armstrong](https://blog.gobonafide.com/author/louise-armstrong) on May 15, 2013 in [Visibility](https://blog.gobonafide.com/topic/visibility) Share: [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/bid/147015/twitter-trending-using-trends-to-get-more-visibility) ![twitter trending](https://blog.gobonafide.com/hs-fs/file-36899666-jpg/images/twitter_trending.jpg?width=180&height=135&name=twitter_trending.jpg)Though “trending” is a term that can refer to whatever is currently popular in any medium, it is most closely associated with [Twitter](http://web.zizinya.com/blog/bid/124897/Twitter-Tips-for-Beginners). The trending topics on Twitter play a large role in driving the conversation on the site, and in helping users sort through the more than 500 million daily tweets. Being the focus of a [Twitter](https://twitter.com/) trend can be extremely valuable to marketers, a fact which has led many companies to try creating trends. Relatively few succeed in cracking the coveted top 10. **** **How Trends Are Calculated** Trending topics on Twitter are largely determined by frequency: a high number of tweets within a short period of time that all mention a particular hashtag or phrase. If a specific word or phrase is included in one million tweets spread evenly over the course of a year, it will likely never be considered a trending topic. However, if something gets mentioned 10,000 times in a single hour, it is much more likely to trend. Theoretically, then, the trending topics are whatever is receiving the most mentions at that specific point in time. And that is what makes trends difficult to manufacture: it requires a lot of people tweeting the same hashtag at the same time.  **Different Types of Trends ** However, it is also important to understand that not everyone sees the same list of trends. - **Tailored trends** incorporate a user’s location and the people they follow into the algorithm. The list of trending words will therefore represent both what is popular and what seems most relevant to that particular person.  - **Location trends** show what is popular within a specified geographic area, and ignores the tailoring algorithm. The geographical options range from the entire planet, to a specific country, to specific metro areas.  Twitter users choose which list of trends they want to see. And whereas sparking a worldwide trend might be extremely difficult, creating a local trend or one that is prevalent within a particular user’s circle of friends is a much more achievable goal. **Using Trends** You don’t have to create a trend in order to make use of one. By simply joining a trend, you can get more visibility as people click on that hashtag and see your tweet. If you do try to base a marketing campaign around starting a Twitter trend, there are a few things to keep in mind: - **Give people a reason to tweet it.** Make it a contest, for instance, with each tweet mentioning the hashtag serving as an entry in the contest.  - **Make it time-specific,** so that all of the tweets appear within a relatively short timeframe (such as a day, or just a few hours).  - **Focus on just trending locally,** particularly if you are a strictly local company. - **Have a champion.** Most trends are started by (or gain necessary traction from) being tweeted by someone with a lot of followers.  Most importantly, have realistic expectations. If trending is your goal, you have a high probability of failure. But even if your trend does not appear on the Twitter sidebar, a good campaign can still boost awareness of and interest in your company, while helping you [get more Twitter followers](http://web.zizinya.com/blog/bid/125531/How-to-Get-More-Twitter-Followers). **Image courtesy of freedigitalphotos.net* ![lets_talk2.jpg](https://blog.gobonafide.com/hs-fs/hubfs/CTAs/lets_talk_2.jpg?width=795&name=lets_talk_2.jpg) [![Louise Armstrong](https://app.hubspot.com/settings/avatar/5d88b4c092dfb6536c0b91c9fa748e03)](https://blog.gobonafide.com/author/louise-armstrong) ### [Louise Armstrong](https://blog.gobonafide.com/author/louise-armstrong) Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis... ## about us Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. We help companies find new customers on the internet using market research, inbound marketing, CRM and sales enablement, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media, PR, technology and more. ## Quick Links ## Questions? 713-568-2364 ## Contact us Bonafide 5318 Weslayan St # 128 Houston, TX 77005 * Mailing address only. [Schedule a Call](https://learn.gobonafide.com/schedule-a-call) [![Bonafide](https://blog.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png)](https://www.gobonafide.com) © Copyright 2020. All rights reserved. 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