The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Marketing Strategy, Inbound Marketing, Search Engine Optimization, Strategy, Visibility

What You Need to Know About HubSpot's AI Breeze Studio

HubSpot’s Breeze Studio offers Agents and Assistants to help businesses work smarter. Agents handle complex workflows autonomously, while Assistants support...

Is SEO Dead?

Is SEO Dead? Not Exactly — But It’s Definitely Evolving

For more than two decades, SEO has been the cornerstone of digital visibility. Marketers have obsessed...

Marketing healthcare technology

Introduction

Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...

How to Do Online PR the Inbound Way

Yasmin Khan
by Yasmin Khan on January 16, 2017 in Visibility

Generate more awareness by integrating media and relational strategies into your next campaign.

Organic SEO Versus PPC Marketing - Can You Get by Without Paid Ads?

Yasmin Khan
by Yasmin Khan on October 10, 2016 in Visibility

When is organic reach enough to drive traffic to your website and when should you consider the cost of pay-per-click ads?

Optimize Your B2B Strategy for Location-based Mobile Marketing

Yasmin Khan
by Yasmin Khan on October 3, 2016 in Visibility

You've got a mobile-friendly website and you're on local listing sites. How else can you use location-based mobile marketing to grow your B2B business?

Video Marketing: Why Your B2B Business Needs It

Yasmin Khan
by Yasmin Khan on September 26, 2016 in Visibility

Contrary to popular belief, video has a place in B2B marketing. How can your business use it to encourage real growth?

Ad Blockers: How Can They Impact your Digital Marketing Strategy?

Team Bonafide
by Team Bonafide on September 19, 2016 in Visibility

Ad blockers can certainly threaten your marketing campaign - but they might actually be able to strengthen it.

Social Media Marketing Tips from the Pros - and How to Use Them

Team Bonafide
by Team Bonafide on August 8, 2016 in Visibility

Tips, tricks, strategies, and insights to help you get the most out of your digital marketing plan and boost your bottom line.

The Essential Google Analytics Terms, Definitions & Reports You Need to Know

Team Bonafide
by Team Bonafide on July 25, 2016 in Visibility

A simple summary of the most important Google Analytics terms and definitions.