The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Inbound Marketing, Sales, HubSpot Tips, Lead Nurturing

Case Study: Design Matters for This SaaS Company

Shareef Defrawi
by Shareef Defrawi on March 31, 2017 in Bonafide

See how sleek design coupled with inbound strategy directly impacted the bottom line for

Why Your Sales Team Should Sit in on Marketing Meetings

Yasmin Khan
by Yasmin Khan on March 13, 2017 in Sales

Want the secret to turning your marketing leads into more sales? Keep reading...

Track Your Marketing Efficacy With Marketing Reports That Matter

Yasmin Khan
by Yasmin Khan on March 6, 2017 in Analytics

By knowing what types of marketing reports you should focus on, you can get a concise snapshot of how your marketing strategy is faring.

How to Boost Your Content Marketing ROI

Yasmin Khan
by Yasmin Khan on February 27, 2017 in Analytics

Yes, content marketing can drive revenue for your business. All it takes is some sound measurement and optimization.

17 Digital Marketing Words You Need to Know to Survive the Digital Shift

Yasmin Khan
by Yasmin Khan on February 20, 2017 in Business

The digital transformation is here—and so is all its digital jargon. Are you keeping up with the lingo?

Investing in Inbound Marketing - Strategic Spending for Your Best Marketing ROI Yet

Yasmin Khan
by Yasmin Khan on February 13, 2017 in Business

The cost of inbound marketing, when allocated properly, can yield some serious returns for your business. How can you achieve this?

Inbound Sales - Educating Your Leads Versus Selling to Them

Yasmin Khan
by Yasmin Khan on February 6, 2017 in Sales, Leads

With the inbound sales methodology, we see that there's a new way to sell to modern customers. People no longer want to be "sold to" - it's time to update your sales tactics!

Branding Your Business: Crafting a Strong Brand Identity

Yasmin Khan
by Yasmin Khan on January 30, 2017 in Business

Yes, you need a brand strategy. Here’s how to communicate your company's brand through all of your marketing materials and messaging.

How to Drive Instant Results From Your Inbound Marketing Campaigns

Yasmin Khan
by Yasmin Khan on January 23, 2017 in Strategy

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals while easing any doubts in the process.

How to Do Online PR the Inbound Way

Yasmin Khan
by Yasmin Khan on January 16, 2017 in Visibility

Generate more awareness by integrating media and relational strategies into your next campaign.