The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Business

Investing in Inbound Marketing - Strategic Spending for Your Best Marketing ROI Yet

Yasmin Khan
by Yasmin Khan on February 13, 2017 in Business

The cost of inbound marketing, when allocated properly, can yield some serious returns for your business. How can you achieve this?

Inbound Sales - Educating Your Leads Versus Selling to Them

Yasmin Khan
by Yasmin Khan on February 6, 2017 in Sales, Leads

With the inbound sales methodology, we see that there's a new way to sell to modern customers. People no longer want to be "sold to" - it's time to update your sales tactics!

Branding Your Business: Crafting a Strong Brand Identity

Yasmin Khan
by Yasmin Khan on January 30, 2017 in Business

Yes, you need a brand strategy. Here’s how to communicate your company's brand through all of your marketing materials and messaging.

How to Drive Instant Results From Your Inbound Marketing Campaigns

Yasmin Khan
by Yasmin Khan on January 23, 2017 in Strategy

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals while easing any doubts in the process.

How to Do Online PR the Inbound Way

Yasmin Khan
by Yasmin Khan on January 16, 2017 in Visibility

Generate more awareness by integrating media and relational strategies into your next campaign.

Project Management in the Digital Age - Tools for Organization and Sanity

Yasmin Khan
by Yasmin Khan on January 9, 2017 in Business

Project management tools can be your saving grace in today's digital landscape. Which ones suit you and your business?

9 New Year's Resolutions to Help You Kill Your 2017 B2B Marketing Goals

Yasmin Khan
by Yasmin Khan on January 2, 2017 in Business

Only 8% of people keep their resolutions. Here’s how to land in the cream of the crop.

How to Choose the Best CRM for Your Business

Yasmin Khan
by Yasmin Khan on December 26, 2016 in Sales

A good customer relationship management tool, or CRM, can help your sales and marketing teams join forces to grow your business quickly and efficiently.

Lead Nurturing for Inbound Marketing Success

Yasmin Khan
by Yasmin Khan on December 19, 2016 in Leads

Leverage email marketing to guide more leads through your sales funnel today.

Aligning Your Content Strategy to Your Marketing Personas

Yasmin Khan
by Yasmin Khan on December 12, 2016 in Strategy

Use marketing personas to drive your content marketing strategy, target leads more effectively, and convert more of them into customers.