The Bonafide Blog

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in Search Engine Optimization

5 Tactics for Marketing in a Recession

Finding creative ways to market when pursestrings are tight is an important skill for any marketer. Even when you’re facing a squeeze on internal budgets or a...

Web3 Terms Every Marketer Should Know

Colette Jensen
by Colette Jensen on January 25, 2023 in Brand Marketing, Web3 Marketing, Web3

As the world anticipates the adoption and implementation of Web3, many questions remain about how it will affect businesses and individuals. However, one step...

Is Your Marketing Strategy Ready for Web3?

It is possible that you’re reading this and asking yourself, “What is Web3?” or maybe even “Web3, I didn’t know the web had numbers.” So, let’s start by...

Where is Marketing Headed in 2021?

Whether you’re a small business owner or a top executive at one of the largest enterprises in the world, it’s likely that you didn’t escape 2020 unscathed by...

Marketing healthcare technology

Introduction

Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...

Adapt Your Sales, Marketing, and Strategy in a Crisis and Emerge Stronger

Shareef Defrawi
by Shareef Defrawi on March 25, 2020 in Marketing Strategy, Business

As a business owner, I’ve gone through a bit of an emotional roller coaster over the past couple of months as this whole COVID-19 pandemic has and continues to...

Following Up Trade Show Leads? Use Marketing Automation to Overcome Four Obstacles

Imagine that you’re standing in line at a vendor booth at an industry trade show.

You’re waiting your turn to talk to the sales rep of a company that your firm...

Why Should Manufacturers Use Digital Marketing?

It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers...

9 Common and Costly B2B Social Media Marketing Mistakes

Kipp Bodnar
by Kipp Bodnar on April 12, 2019 in

Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than...

Vertical Marketing - Business as the Ultimate Sport

Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the marketplace....