The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Marketing Strategy, Inbound Marketing, Content Marketing

Marketing healthcare technology


Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...

Adapt Your Sales, Marketing, and Strategy in a Crisis and Emerge Stronger

Shareef Defrawi
by Shareef Defrawi on March 25, 2020 in Marketing Strategy, Business

As a business owner, I’ve gone through a bit of an emotional roller coaster over the past couple of months as this whole COVID-19 pandemic has and continues to...

Following Up Trade Show Leads? Use Marketing Automation to Overcome Four Obstacles

Imagine that you’re standing in line at a vendor booth at an industry trade show.

You’re waiting your turn to talk to the sales rep of a company that your firm...

Why Should Manufacturers Use Digital Marketing?

It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers...

9 Common and Costly B2B Social Media Marketing Mistakes

Kipp Bodnar
by Kipp Bodnar on April 12, 2019 in

Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than...

Vertical Marketing - Business as the Ultimate Sport

Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the marketplace....

Pipeline Generation Boot Camp 4 Sales Tips to Roar!

Thanks to Bonafide I recently wrapped up an 8 week pipeline generation boot camp with Dan Tyre (@dantyre) and connected with an invaluable Lion network at...

Case Study: Design Matters for This SaaS Company

Shareef Defrawi
by Shareef Defrawi on March 31, 2017 in Bonafide

See how sleek design coupled with inbound strategy directly impacted the bottom line for

Why Your Sales Team Should Sit in on Marketing Meetings

Yasmin Khan
by Yasmin Khan on March 13, 2017 in Sales

Want the secret to turning your marketing leads into more sales? Keep reading...

Track Your Marketing Efficacy With Marketing Reports That Matter

Yasmin Khan
by Yasmin Khan on March 6, 2017 in Analytics

By knowing what types of marketing reports you should focus on, you can get a concise snapshot of how your marketing strategy is faring.