The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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Project Management in the Digital Age - Tools for Organization and Sanity

Yasmin Khan
by Yasmin Khan on January 9, 2017 in Business

Project management tools can be your saving grace in today's digital landscape. Which ones suit you and your business?

9 New Year's Resolutions to Help You Kill Your 2017 B2B Marketing Goals

Yasmin Khan
by Yasmin Khan on January 2, 2017 in Business

Only 8% of people keep their resolutions. Here’s how to land in the cream of the crop.

How to Choose the Best CRM for Your Business

Yasmin Khan
by Yasmin Khan on December 26, 2016 in Sales

A good customer relationship management tool, or CRM, can help your sales and marketing teams join forces to grow your business quickly and efficiently.

Lead Nurturing for Inbound Marketing Success

Yasmin Khan
by Yasmin Khan on December 19, 2016 in Leads

Leverage email marketing to guide more leads through your sales funnel today.

Aligning Your Content Strategy to Your Marketing Personas

Yasmin Khan
by Yasmin Khan on December 12, 2016 in Strategy

Use marketing personas to drive your content marketing strategy, target leads more effectively, and convert more of them into customers.

The 10 Best Marketing Industry Publications You Should Subscribe To

Yasmin Khan
by Yasmin Khan on December 9, 2016 in Business

With so many marketing blogs and online publications to choose from, how can you cut through the noise to find the value you're after?

Defining Your Marketing Funnel to Transform Your Marketing Strategy

Yasmin Khan
by Yasmin Khan on December 5, 2016 in Strategy

SEO. PPC. Content marketing. In a sea of digital tactics, remember to always start with 'why.'

INBOUND16 Recap: Highlights from HubSpot's 2016 Marketing Conference

Yasmin Khan
by Yasmin Khan on November 30, 2016 in Bonafide

The INBOUND conference was jam-packed with talent - get the rundown on some of this year's notable speakers and entertainers.

How to Identify Sales Qualified Leads in Your Funnel

Yasmin Khan
by Yasmin Khan on November 28, 2016 in Sales

By understanding the buyer's journey and customer life cycle, you can determine how to qualify your sales-ready prospects.

How to Transform Satisfied Customers into Brand Evangelists

Yasmin Khan
by Yasmin Khan on November 21, 2016 in Business

Learn 7 strategies to ensure your clients spread positive buzz about your business through reviews, social media, and word-of-mouth.