The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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Ad Blockers: How Can They Impact your Digital Marketing Strategy?

Team Bonafide
by Team Bonafide on September 19, 2016 in Visibility

Ad blockers can certainly threaten your marketing campaign - but they might actually be able to strengthen it.

Old to New: Increase Output by Repurposing Content

Yasmin Khan
by Yasmin Khan on September 12, 2016 in Strategy

Repurpose existing content to improve search rankings and build up your company's reputation.

Outbound Marketing + Inbound Marketing = Way Better ROI

Team Bonafide
by Team Bonafide on September 6, 2016 in Strategy

Amplify your outbound marketing strategy with inbound marketing techniques - see a difference in budget, effort, effectiveness, and return on investment.

B2B Marketing with Case Studies - Build Relationships and Trust with Potential Clients

Team Bonafide
by Team Bonafide on August 30, 2016 in Leads

As a part of your marketing strategy, case studies address potential clients' pain points before they can, and show them how your expertise drives real results for businesses.

Measuring Marketing ROI - How to get your best Return on Investment

Team Bonafide
by Team Bonafide on August 22, 2016 in Analytics

Proving how profitable your marketing efforts are is a notoriously tricky task. But with digital marketing and with the right tools, it can be done.

20 Answers to the Most Common Inbound Marketing Questions

Team Bonafide
by Team Bonafide on August 15, 2016 in Strategy

If you're wary about venturing into the world of inbound or digital marketing, this is a good place for you to start.

Social Media Marketing Tips from the Pros - and How to Use Them

Team Bonafide
by Team Bonafide on August 8, 2016 in Visibility

Tips, tricks, strategies, and insights to help you get the most out of your digital marketing plan and boost your bottom line.

Marketing for Construction Companies: Lead Generation with Inbound Marketing

Team Bonafide
by Team Bonafide on August 1, 2016 in Leads

Generate leads for your construction business using smart, analytical, and tactical digital marketing techniques.

The Essential Google Analytics Terms, Definitions & Reports You Need to Know

Team Bonafide
by Team Bonafide on July 25, 2016 in Visibility

A simple summary of the most important Google Analytics terms and definitions.

The Buyer's Journey: How to Use Content at Every Stage of Your Marketing Funnel

Team Bonafide
by Team Bonafide on July 18, 2016 in Strategy

A stage-by-stage guide to using the right content at the right time to guide customers through your sales process.