The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Strategy

INBOUND16 Recap: Highlights from HubSpot's 2016 Marketing Conference

Yasmin Khan
by Yasmin Khan on November 30, 2016 in Bonafide

The INBOUND conference was jam-packed with talent - get the rundown on some of this year's notable speakers and entertainers.

How to Identify Sales Qualified Leads in Your Funnel

Yasmin Khan
by Yasmin Khan on November 28, 2016 in Sales

By understanding the buyer's journey and customer life cycle, you can determine how to qualify your sales-ready prospects.

How to Transform Satisfied Customers into Brand Evangelists

Yasmin Khan
by Yasmin Khan on November 21, 2016 in Business

Learn 7 strategies to ensure your clients spread positive buzz about your business through reviews, social media, and word-of-mouth.

Marketing in 2017: Develop a Strategy to Outperform Your Competition

Yasmin Khan
by Yasmin Khan on November 14, 2016 in Strategy

Does your marketing plan include the latest trends and tactics you need to compete?

SMART Goals - The Key to Your Savvy Growth Strategy

Yasmin Khan
by Yasmin Khan on November 7, 2016 in Business

Set (and then shatter) your digital marketing goals with our SMART goals template.

Turn the B2B Holiday Slump Into Your Biggest Competitive Advantage

Yasmin Khan
by Yasmin Khan on October 31, 2016 in Business

Beat the B2B holiday blues. With business slowing down, how can you use your downtime to set yourself up for success in the new year?

Marketing Automation: Tips, Tools, and Techniques for Better Business Processes

Yasmin Khan
by Yasmin Khan on October 24, 2016 in Business

Grow your marketing and sales productivity while reducing your overall cost and overhead

8 Analytical Tools to Strengthen Your Digital Marketing Strategy

Yasmin Khan
by Yasmin Khan on October 17, 2016 in Analytics

All digital marketing plans focus on the same things - efficiency and effectiveness. These tools will get you closer to achieving these business goals.

Organic SEO Versus PPC Marketing - Can You Get by Without Paid Ads?

Yasmin Khan
by Yasmin Khan on October 10, 2016 in Visibility

When is organic reach enough to drive traffic to your website and when should you consider the cost of pay-per-click ads?

Optimize Your B2B Strategy for Location-based Mobile Marketing

Yasmin Khan
by Yasmin Khan on October 3, 2016 in Visibility

You've got a mobile-friendly website and you're on local listing sites. How else can you use location-based mobile marketing to grow your B2B business?