Using Guest Blogging to Attract New Customers & Build Your Brand

Team Bonafide
by Team Bonafide on October 24, 2011 in Visibility
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If you’re blogging, you’re certainly not alone.  According to monitoring site BlogPulse, there are over 174 million active blogs on the Web—and the number is growing by about 3,000 every day.


Technorati reports in its 2010 State of the Blogosphere that almost 25% of those who blog do so to market products and services.  If you’re one of them, you should take a look at what guest blogging can do to attract new customers and build your brand.


What Can Guest Blogging Do For You?

Guest blogging offers an excellent way to boost visibility with consumers.  Here are 4 important benefits of guest blogging that make it well worth your time:

1.  Free exposure to a wider audience.  When sites post your blogs you get exposure to their audiences.  These are potential buyers who otherwise might never have heard of you.  This can be particularly lucrative if your posts appear on established authority sites in your niche.  These sites usually bring with them readers likely to be interested in your products and services.


2.  Link building/SEO.  Link building is a proven method of gaining visibility with your target market and with search engines.  But, it takes time to build the relationships that bring quality links.  Creating value-added guest blog content helps you to more quickly get the links that build your brand and increase your online ranking.  Your host site’s visitors pass on your link to others through social media, and all you had to do was write the initial post!


3.  Networking opportunities.  An interesting guest blog gets attention.  Many will even comment, giving you a great opportunity to respond and network with readers and even other authorities in your niche.  These people will post your blog through social media, giving you access to many potential customers and broad exposure for your brand.


4.  Increased authority.  Improving your visitor and conversion rates is one benefit of guest blogging.  But an even longer-lasting benefit is how it can enhance your reputation.  Your content, located on credible host sites, tells consumers that you’re an authority in your field.  Essentially, you can “piggyback” on the strength of these sites to strengthen your own online presence.  


Guest blogging is a no-cost way to get the word out about your business, establish your authority and network with others in your niche.  Consider putting the power of a great guest blog to work for you!




Team Bonafide

Team Bonafide

Not your father's digital agency. Wicked-smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships.