Email marketing offers a low-cost way for businesses to reach a targeted group of buyers. Done right, it can provide an excellent return on investment because your message is only being sent to those who want it and are most likely to act on it.
That being said, if you’re going to engage in email marketing it’s important that you follow some guidelines in order to get the best results. Here are some handy email marketing tips for beginners (and everyone else):
Build a list of interested subscribers
Interested subscribers are those who give you permission to send them your email newsletters and promotions. This happens on your site, where you ask visitors to opt-in by giving you their information. Only interested, motivated visitors will do so, ensuring that they won’t treat your emails as spam later on.
Customize for different groups
Today’s most successful email campaigns use technology to track which emails and links are most interesting to certain sub-groups within your list. Use this information to target these groups with customized emails.
Also, be sure to add each person’s name to their email to personalize your message. It’s a proven way to increase response rates.
Keep it focused and concise
No one has a lot of time to read your emails. Keep your emails focused and to-the-point, using as few words as possible to get your message across.
Include a call to action
Perhaps one of the most important, yet often overlooked, components of email marketing is the call to action. Make it clear to people exactly what you want them to do, whether it’s to download a coupon or white paper, or click on a link.
Don’t overdo it
No list of email marketing tips would be complete without a reminder to respect your subscribers’ time. Don’t bombard them with emails, and don’t send them information they don’t want. Plan out your release schedule so that they receive only targeted information every week, two weeks or month.
Make it easy to opt out
Don’t bury to unsubscribe button, and don’t make people jump through hoops to opt out of your email list.
These email marketing tips will help ensure the success of your marketing efforts. Use them to attract customers who not only want to do business with you, but actually look forward to receiving your information in their inboxes. Sounds like a win-win for everyone!
