The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Marketing Strategy, Sales, Lead Nurturing, Strategy, Leads

Vertical Marketing - Business as the Ultimate Sport

Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the...

How to Drive Instant Results From Your Inbound Marketing Campaigns

Yasmin Khan
by Yasmin Khan on January 23, 2017 in Strategy

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals while easing any doubts in the process.

Aligning Your Content Strategy to Your Marketing Personas

Yasmin Khan
by Yasmin Khan on December 12, 2016 in Strategy

Use marketing personas to drive your content marketing strategy, target leads more effectively, and convert more of them into customers.

Defining Your Marketing Funnel to Transform Your Marketing Strategy

Yasmin Khan
by Yasmin Khan on December 5, 2016 in Strategy

SEO. PPC. Content marketing. In a sea of digital tactics, remember to always start with 'why.'

Marketing in 2017: Develop a Strategy to Outperform Your Competition

Yasmin Khan
by Yasmin Khan on November 14, 2016 in Strategy

Does your marketing plan include the latest trends and tactics you need to compete?

Old to New: Increase Output by Repurposing Content

Yasmin Khan
by Yasmin Khan on September 12, 2016 in Strategy

Repurpose existing content to improve search rankings and build up your company's reputation.

Outbound Marketing + Inbound Marketing = Way Better ROI

Team Bonafide
by Team Bonafide on September 6, 2016 in Strategy

Amplify your outbound marketing strategy with inbound marketing techniques - see a difference in budget, effort, effectiveness, and return on investment.

20 Answers to the Most Common Inbound Marketing Questions

Team Bonafide
by Team Bonafide on August 15, 2016 in Strategy

If you're wary about venturing into the world of inbound or digital marketing, this is a good place for you to start.

The Buyer's Journey: How to Use Content at Every Stage of Your Marketing Funnel

Team Bonafide
by Team Bonafide on July 18, 2016 in Strategy

A stage-by-stage guide to using the right content at the right time to guide customers through your sales process.

A Rebranding Checklist: Manage Your Company's Rebrand with This Step-by-Step Guide

Shareef Defrawi
by Shareef Defrawi on August 4, 2015 in Strategy

A guide to managing all the tedious to-dos that come with rebranding your organization.