The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Strategy

Aligning Your Content Strategy to Your Marketing Personas

Yasmin Khan
by Yasmin Khan on December 12, 2016 in Strategy

Use marketing personas to drive your content marketing strategy, target leads more effectively, and convert more of them into customers.

Defining Your Marketing Funnel to Transform Your Marketing Strategy

Yasmin Khan
by Yasmin Khan on December 5, 2016 in Strategy

SEO. PPC. Content marketing. In a sea of digital tactics, remember to always start with 'why.'

Marketing in 2017: Develop a Strategy to Outperform Your Competition

Yasmin Khan
by Yasmin Khan on November 14, 2016 in Strategy

Does your marketing plan include the latest trends and tactics you need to compete?

Old to New: Increase Output by Repurposing Content

Yasmin Khan
by Yasmin Khan on September 12, 2016 in Strategy

Repurpose existing content to improve search rankings and build up your company's reputation.

Outbound Marketing + Inbound Marketing = Way Better ROI

Team Bonafide
by Team Bonafide on September 6, 2016 in Strategy

Amplify your outbound marketing strategy with inbound marketing techniques - see a difference in budget, effort, effectiveness, and return on investment.

20 Answers to the Most Common Inbound Marketing Questions

Team Bonafide
by Team Bonafide on August 15, 2016 in Strategy

If you're wary about venturing into the world of inbound or digital marketing, this is a good place for you to start.

The Buyer's Journey: How to Use Content at Every Stage of Your Marketing Funnel

Team Bonafide
by Team Bonafide on July 18, 2016 in Strategy

A stage-by-stage guide to using the right content at the right time to guide customers through your sales process.

A Rebranding Checklist: Manage Your Company's Rebrand with This Step-by-Step Guide

Shareef Defrawi
by Shareef Defrawi on August 4, 2015 in Strategy

A guide to managing all the tedious to-dos that come with rebranding your organization.

Dos and Don'ts of Marketing Your Manufacturing Company

Kyle Tabor
by Kyle Tabor on November 12, 2014 in Strategy

If you think spending at least a little part of your day sniffing around Google, taking a quick peek at relevant Facebook pages or updating your LinkedIn...

Get Lean: Marketing Your Business Like a Well-Oiled Machine

Roberto Mejia
by Roberto Mejia on November 5, 2014 in Strategy

The days of excess fat are over. No, we aren’t talking about your health, although that matters too. We’re talking about your business and how keeping it...