In today's oversaturated social media marketing environment, it sometimes seems like it’s getting harder and harder to engage with fans, friends and followers. Sure, you can ask them to hit the Like button, follow you or add you to their Circle, but why would they? There are so many other pretty, shiny things to look at.
If you have a Facebook business page, for example, getting people to visit your page, stay on your page, and like it enough to become fans may seem like it’s becoming a chore. Don’t despair! Whether you’re a pro or just starting out, here are 5 ways to supercharge your Facebook marketing efforts and gain more fans in the process:
1. Be welcoming
Visitors, especially those meeting you for the first time, like to feel welcomed. Instead of taking people directly to your wall, consider creating a custom welcome page. This could feature a product, a message from your team, offers and promotions, pictures or anything that would capture the interest of the visitor and make them want more.
2. Make them an offer they can’t refuse
Who doesn’t like to win something? Who would turn down the chance to get access to exclusive content just for hitting the Like button? Offer people an incentive for becoming a fan and you’re likely to see a spike in your numbers.
3. Ask and you shall receive
If you want visitors to hit the Like button, don’t be afraid to ask for it. A clear call to action on your welcome page should do the trick. Tie it into a contest or promotion, or lure them to the button with the promise of information they can use.
4. Personalize and engage
Add your visitor’s name to the welcome page to catch their attention. Make your page more interactive with a video. Ask your visitors to leave comments. The more you engage with people, the more likely it is that they will stick around and become fans.
5. Open up
Transparency makes people feel good about you. Give your visitors information about your company, your team and your products, and get creative! For example, you could create avatars for your staff, give them nicknames and reveal something interesting about each person. You could create a mascot that appears on all of your pages. Anything that gives your company personality and makes it accessible will draw people in.
Of course, not every company may feel that the “fun vibe” is for them. But, you can still engage people with your team and products. Feature one of your C-Suite every day on the welcome page. Highlight a “product of the day”. Let people get to know who you are, and you’ll gain their trust—and their “likes”.
Increasing your Facebook fans is really all about going to the next level of engagement. Try these tips to attract and retain visitors and you could be well on your way to a more rewarding—and profitable—internet marketing experience.
