--- title: Using Google Adwords for Keyword Research description: Keyword research with AdWords sounds simple, just type in your descriptive terms and Google will come up with your best keywords, right? Well, sort of. --- [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research) # Using Google Adwords for Keyword Research [![Team Bonafide](https://blog.gobonafide.com/hubfs/Logos/bonafide_logo_2color_rgb_square_notext.jpg)](https://blog.gobonafide.com/author/team-bonafide) by [ Team Bonafide](https://blog.gobonafide.com/author/team-bonafide) on March 9, 2012 in [Strategy](https://blog.gobonafide.com/topic/strategy) Share: [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/blog/bid/120344/using-google-adwords-for-keyword-research) Keyword research with Google AdWords sounds simple—just type in your descriptive terms and Google will come up with your best keywords, right?  Well, sort of.  In reality, effective [keyword research for SEO](http://web.zizinya.com/blog/bid/118935/Keyword-Research-for-SEO-A-Beginner-s-Guide) involves more than just getting a list of related search terms.  Your goal is to target your audience as precisely as possible, and for that, you need to understand who your site is trying to reach and how you want to reach them.  Before you let AdWords work its magic, consider the following:                 **1.   What are you selling?**  Make a list of all of all of your products                       and services--specific, general and related.                 **2.   Who is your target audience?**  This is your core group of                        buyers, those most likely to visit and buy from you.                 **3.   Who else might be interested?**   Lots of people out there                        aren't sure if they need you-- but they just might.  Who else                       can you bring to your site? Using this information, create a list of long- and short-tail keywords that cover every aspect of your site and every possible search query.  Include related terms that unsure, potentialbuyers might use. Now, you can start using the tools— The [AdWords Keyword Research Tool](https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS) is designed to find the best performing keywords for your business.  See if your list is a good one by typing each keyword in, then looking at the data.  AdWords provides you with Global Monthly Search and Local Monthly Search statistics for each keyword, and price per click for each term.  These figures tell you how many searches are done on a global and local basis, and how competitive each keyword is in terms of PPC cost. How do you interpret this data?  In general, the best keywords will have both: - High monthly searches/low PPC cost - Higher estimated Cost Per Click value  This means that you are looking for high search volume and low competition.  These are the terms that more searchers are using, and fewer of your competitors are trying to rank for.   A recipe for keyword success! Add any new keywords that AdWords has come up with to your existing list, eliminate any that aren’t going to work and narrow the list to less than 20 keywords—at least at first.  Keyword research is an ongoing process, so you can always adjust as data comes in. In the meantime, take your core group of solid keywords and incorporate them into your site.  This involves several elements, including:          Alt tags          headings          [title tags](http://web.zizinya.com/blog/bid/114576/7-Tips-for-Writing-the-Best-Title-Tags-for-SEO)          anchor text          internal/external links And of course, content.  All content on your site should include your keywords at a density of no more than 1-2%.  Any time you add a blog post, article, product description, or content for your home page or landing pages, the appropriate keywords for each page should be inserted. Using Google AdWords for keyword research puts the power of a mighty analytical tool at your disposal.  But it’s up to you to get the maximum benefit from it.  With the help of AdWords and good website design, your keywords can bring you the kind of qualified traffic that boosts sales in a big way. ![lets_talk2.jpg](https://blog.gobonafide.com/hs-fs/hubfs/CTAs/lets_talk_2.jpg?width=795&name=lets_talk_2.jpg) [![Team Bonafide](https://blog.gobonafide.com/hubfs/Logos/bonafide_logo_2color_rgb_square_notext.jpg)](https://blog.gobonafide.com/author/team-bonafide) ### [Team Bonafide](https://blog.gobonafide.com/author/team-bonafide) Not your father's digital agency. Wicked-smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships. ## about us Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. We help companies find new customers on the internet using market research, inbound marketing, CRM and sales enablement, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media, PR, technology and more. ## Quick Links ## Questions? 713-568-2364 ## Contact us Bonafide 5318 Weslayan St # 128 Houston, TX 77005 * Mailing address only. [Schedule a Call](https://learn.gobonafide.com/schedule-a-call) [![Bonafide](https://blog.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png)](https://www.gobonafide.com) © Copyright 2020. All rights reserved. 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