The business blog has become practically a must-have for any online entrepreneur. Beyond the fact that it’s a popular vehicle for information among readers, blogs also add SEO value to your site. This means greater online visibility for your business, more qualified leads, and more sales.
So, how do blogs achieve this marketing miracle? When done right, a business blog helps to optimize your site for both humans and search engines, and bring them both to your door. Here are the top 3 SEO benefits of blogging for your business:
It adds rich content to your site.
Any opportunity you have to add useful, optimized content to your site should be taken advantage of. A blog gives the search engines another keyword-optimized page to look at, another set of title tags for them to index, and offers another way for people to find your site.
Here’s a tip: Adding long tail keywords to your blog will target web searchers even more precisely. Searches using these keywords often take people right to a specific blog page, so include them to boost your blog’s SEO power.
It updates your site with fresh content.
Yes, it’s true. Both people and search engines like their content hot and fresh, which means that you need to constantly update the content on your web pages. Blogs are, by nature, an ideal medium for fresh content. Posting a new blog daily or even weekly gives readers new information, and gives search engines the message that you are an active and engaging site.
Every post creates a new URL for search engines to crawl. It gives readers something to link to and subscribe to. Every post gives you an opportunity to link to other pages within your site, which in turn increases the SEO benefit to your entire site.
It brings you backlinks.
Perhaps the greatest SEO benefit that a blog can offer your site is the links it will bring from other sites. Blogs are where people tend to engage with your company. They comment on your posts and link to them from their own blogs. They also leave their own links with their comments. Blogs are the place where people “scratch your back”, so to speak.
Whether it’s through social media, blog comments or links to your blog from other sites, this back-scratching increases your authority with search engines, make you more visible to readers and helps you spread your content throughout the Web. It is the marketing miracle achieved by an optimized, well-written and authoritative blog.
Blogging for business requires an investment of time and, if you need to outsource your content, some money as well. But, it is still one of the most effective and economical ways to increase traffic to your site. If you want to boost the SEO power of your website, spread your company’s message and showcase your authority to potential buyers, a blog is a must-do. Imagine how it can help your business achieve its goals!