Looking for a powerful new SEO tool to add to your box? How about a collection of tools for managing daily SEO tasks that does more than just track keywords?
Advanced Web Rankings is a complete seo software application that allows you to quickly and easily get information and create reports for tracking rank, backlinks, social media results, keyword performance, website optimization and more. Synchronization capability withGoogle Analytics means that users can retrieve traffic and other historical data from multiple websites.
Pricing starts at $99 for the standard package and goes up to $1499 for the advanced server package. A 30-day free trial is available so you can try it out with no obligation.
Reports
Advanced Web Rankings offers several features for easier reporting. Your reports can be:
- Printed, exported or emailed directly to clients or superiors and automatically uploaded to your website
- Published to the web for customers to access
- Fully customized and white labeled for your company
- Automatically sent to customers and clients
- Filtered by the data that you want to see
Backlink Information
Link data can be hard to manage. Advanced Web Rankings takes the enormous amount of data and organizes it by what’s most important. Links are retrieved by descending mozRank or Domain Authority. AWR also tracks the anchor text of each backlink and the web page that is linking to a site. This gives the user insight as to what types of anchor texts they have and what they may be lacking.
Easy-to-read bar charts show backlinks per various types of page/domain authority and/or mozRank. This makes it simple to see whether most of your backlinks are coming from high or low authority sites.
The photo above shows the distribution of your backlink's authority. This chart can toggled between domain/page authorities and domain/page mozRanks. Compare your site's chart with your competitors to see how to increase your webpage's authority.
Link Building Information
Advanced Web Rankings puts vital link building information at your fingertips. Some features that make your job a little easier include:
- Compiles information from SEOmoz Linkscape, to help you build your link profile
- Compares your backlinks to those of your competitors
- Identifies links that you should add to your profile
- Organizes link opportunities by domain authority, mozRank, number of links and number of domains
- Automatically updates your link information monthly
- Integrates ranking with analytics, so you can compare link metrics for your keywords and create a hybrid report
The image above compares your backlinks to the backlinks of multiple competitors. Use this tool to find link opportunities where multiple competitors have backlinks that your website does not.
Web Rankings
A number of rank tracking features make Advanced Web Rankings an agile tool for keyword analysis and more:
- Add an unlimited number of keywords, sites and search engines
- Calculate your visibility by keyword
- Compare rankings over time using historical data
- Get your local rankings by customizing Google Location to your geographical area
- Get web rankings for multiple websites at once
- See web rankings with a line graph to monitor rise and fall in rankings
Social Media Metrics
AWR gives you the ability to track all social media metrics with one tool. Use the Social Shares tool to see the share of traffic your site receives from social media. Track Facebook likes, new likes and see who is talking about your page. Track your Twitter followers, all mentions and re-tweets. Do you have a Google Plus account? Track your number of +1s with ease. This all-in-one social media tool comes in handy when planning your social media campaign.
Conclusion
Advanced Web Rankings is a great tool for companies marketing on the web, especially those juggling several websites at once. This is one software package that truly gives you control over your data. Create and send a variety of reports, get competitive intel and track your backlinks all from one place.
Whether you are an SEO agency or a website owner, Advanced Web Rankings offer important advantages to both you and your clients. Add to its powerful analytical, tracking and data-gathering capabilities ease of navigation and integration, and you have one SEO software platform that’s worth checking out.
