Blogging takes time. For many people, it takes too much time, causing them to post infrequently or irregularly. Time is the biggest reason that so many blogs end up withering on the vine, suffering from neglect or outright abandonment. 
It doesn't have to be that way. Though some occasional posts might require (and might be worth) spending significant time on, the goal should not be to complete a new War and Peace with every update. By simplifying their approach, many people can actually blog more while spending less time doing it.
Below are seven ways you can create interesting, engaging and informative blog posts in very little time at all.- A photo gallery: If a picture is worth a thousand words, those are words you do not have to spend time writing. And most everyone carries a digital camera with them now 24 hours a day, in the form of a phone. So, start taking pictures of completed projects, company celebrations or anything that your readers typically would not get to see. Even what you think of as the everyday mundane might be a fascinating peek behind the curtain for the general public, giving them insider access. By simply posting a collection of photos, along with brief captions, you can tell a story and make people feel more connected to your company.
- An interview: Have a Q&A session with a person of interest. It could be someone within the company, or an expert within your field. With just a few good questions, the interviewee will essentially write the post for you.
- Frequently asked questions: Customer questions can be a good source for quick blog content ideas. Other people are sure to be asking the same thing, so the questions themselves can make great page titles to draw in search engine traffic. And if you have already answered the question, it won't take much time to adapt that answer and include it in a blog post.
- Tips or tricks: What useful habits or tools have you found that help you do your job better or do it in less time? As you learn new tips or tricks, you can share them through short blog posts. This provides a valuable service to your readers, and helps establish you as an expert in your field.
- Reporting on events: If you are hosting or participating in a special event, you can include the details in a blog post to promote it or give a recap after the fact. An event can be a good source for a photo gallery, for instance.
- Found items: Make note of particularly helpful or interesting articles, tools or social media feeds that you come across. You can then regularly compile those and list them in a blog post, along with your own comments or thoughts on each item.
- Reader-written posts: Occasionally, you can let your readers do the writing for you. Post a question or discussion topic, and have people respond with their thoughts in the comments section. Of course, it has to be something that you know people will respond to, but you can reach out to a few associates or employees to comment and get the ball rolling.
Though simple, such posts can be a great way to get people more engaged with your blog--and save you time in the process.
*Image courtesy of freedigitalphotos.net
