--- title: Optimize Linkedin for SEO Benefit description: "Linkedin is usually considered the Facebook for business professionals. People generally visit Linkedin not to see pictures of their friends' vacations or to kill time playing games but to actually do business. This makes Linkedin a potentially powerful tool for you and your business." --- [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit) # Optimize Linkedin for SEO Benefit [![Roberto Mejia](https://blog.gobonafide.com/hubfs/Roberto_Mejia.jpg)](https://blog.gobonafide.com/author/roberto-mejia) by [ Roberto Mejia](https://blog.gobonafide.com/author/roberto-mejia) on September 11, 2012 in [Visibility](https://blog.gobonafide.com/topic/visibility) Share: [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit) Linkedin is usually considered the Facebook for business professionals. People generally visit Linkedin not to see pictures of their friends' vacations or to kill time playing games but to actually do business. This makes Linkedin a potentially powerful tool for you and your business.  That means you need to optimize your LinkedIn profile for search engines, just like you would [optimize your Facebook business page](http://web.zizinya.com/blog/bid/127792/Improve-Your-Facebook-Business-Page-in-5-Steps) or your [Google My Business page](http://thenextweb.com/socialmedia/2014/07/30/google-plus-pros-can-optimize-google-business-success/).  Below are some ways you can use [search engine optimization](http://www.zizinya.com/houston-search-engine-optimization/houston-search-engine-optimization.html) to improve the effectiveness of your LinkedIn profile. - **Fill out your profile completely. **Search engines need something to search through. However, many Linkedin profiles remain incomplete, only containing the most basic information. When you log in and visit your Linkedin profile, a status bar in the right-hand column will tell you if your profile is not 100 percent complete, and will guide you in what you have left to fill out. Do not forget that there are also sections for interests, associations and awards; use these wisely by including relevant information that people might be searching for. - **Add a photo.** Photos give search engines another item to index, and provide a link to your profile when someone does an image-only search. - **Build your network of connections.** Having many connections, especially within your industry or with existing business contacts and clients, will make your profile much more visible.  - **Join relevant groups.** Similar to building connections, this will provide more links back to your profile. You want to be in groups that tell people (and search engines) how to categorize your profile. That means joining groups relevant to your industry (to indicate *what* you do) and local groups (to indicate *where* you do business). - **Use keywords in your headline and job titles.** You have to operate within the framework LinkedIn gives you, but that does not mean you cannot utilize SEO keywords. Your headline and titles should give a clear indication of what you do and what sets you apart. - **Make your job descriptions truly descriptive.** You don't want to write a novel here, but use bullet points and additional keywords to describe the experience you have or the benefits you can provide. - **Use custom anchor text for your website URLs.** LinkedIn uses very generic names for the websites you list, such as "Blog" or "Company Website." But, it also provides an "Other" option that allows you to type in whatever anchor text you prefer. So, instead of using "Blog" as the link to your [company blog](http://web.zizinya.com/blog/bid/96522/Do-Business-Blogs-Work-5-Reasons-Why-Every-Company-Should-Have-a-Blog), you can change it to the name of your blog or some descriptive title. - **Choose a custom LinkedIn URL.** Instead of the default string of random letters and numbers in your profile URL, Linkedin will let you choose your own address that is easier for you to share and for people to find. - **Ask for recommendations.** These serve as votes of confidence, or positive testimonials, from your clients or associates. ![lets_talk2.jpg](https://blog.gobonafide.com/hs-fs/hubfs/CTAs/lets_talk_2.jpg?width=795&name=lets_talk_2.jpg) [![Roberto Mejia](https://blog.gobonafide.com/hubfs/Roberto_Mejia.jpg)](https://blog.gobonafide.com/author/roberto-mejia) ### [Roberto Mejia](https://blog.gobonafide.com/author/roberto-mejia) While specializing in web development and inbound marketing, Roberto Mejia prides himself in always learning and improving as much as possible. ## about us Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. We help companies find new customers on the internet using market research, inbound marketing, CRM and sales enablement, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media, PR, technology and more. ## Quick Links ## Questions? 713-568-2364 ## Contact us Bonafide 5318 Weslayan St # 128 Houston, TX 77005 * Mailing address only. [Schedule a Call](https://learn.gobonafide.com/schedule-a-call) [![Bonafide](https://blog.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png)](https://www.gobonafide.com) © Copyright 2020. All rights reserved. [Privacy Policy & Terms of Use](https://www.gobonafide.com/privacy-policy-terms/) [**](https://www.facebook.com/GoBonafide) [**](https://twitter.com/gobonafide) [**](https://www.linkedin.com/company/gobonafide) [**](https://www.instagram.com/gobonafide/) [**](https://www.gobonafide.com/feed/rss/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Roberto Mejia", "url" : "https://blog.gobonafide.com/author/roberto-mejia" }, "datePublished" : "2012-09-11T11:00:00.000Z", "headline" : "Optimize Linkedin for SEO Benefit", "mainEntityOfPage" : { "@id" : "https://blog.gobonafide.com/bid/133218/optimize-linkedin-for-seo-benefit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.gobonafide.com/hubfs/Logos/bonafide_logo_2color_rgb_linkedin.png" }, "name" : "Bonafide" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gobonafide.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Houston", "addressRegion" : "TX", "postalCode" : "77005", "streetAddress" : "5318 Weslayan St # 128" }, "alternateName" : "Bonafide Digital Marketing Agency", "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "HubSpot Impact Award – Graphic Design (2017)", "BBB Winner of Distinction (2016, 2017, 2019)", "BBB Award for Excellence – Pinnacle Winner (2018)" ], "description" : "Bonafide is a digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide, helping companies find new customers online through inbound marketing, SEO, content marketing, PPC, social media, CRM and sales enablement, and more.", "foundingDate" : "2009-06-01", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Search Engine Optimization (SEO)" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Pay-Per-Click Advertising (PPC)" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Inbound Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Social Media Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "CRM & Sales Enablement" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Market Research" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } } ], "name" : "Digital Marketing Services" }, "image" : { "@id" : "https://www.gobonafide.com/#logo" }, "knowsAbout" : [ "Digital Marketing", "Inbound Marketing", "Search Engine Optimization", "Content Marketing", "Pay-Per-Click Advertising", "Social Media Marketing", "CRM and Sales Enablement", "Market Research", "Public Relations" ], "logo" : { "@id" : "https://www.gobonafide.com/#logo", "@type" : "ImageObject", "caption" : "Bonafide", "url" : "https://www.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png" }, "memberOf" : { "@type" : "Organization", "name" : "Better Business Bureau" }, "name" : "Bonafide", "sameAs" : [ "https://www.facebook.com/GoBonafide", "https://twitter.com/gobonafide", "https://www.linkedin.com/company/gobonafide", "https://www.instagram.com/gobonafide/" ], "telephone" : "+1-713-568-2364", "url" : "https://www.gobonafide.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gobonafide.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Bonafide", "publisher" : { "@id" : "https://www.gobonafide.com/#organization" }, "url" : "https://www.gobonafide.com" } ```