There is no simpler way to endear yourself to the major search engines and attract viewers to your business website than becoming a stronger copywriter. If you can learn to express yourself clearly and consistently while keeping your most important search engine optimization goals in mind you'll have a big leg up over your competition
To help you get started, here are eleven copywriting tips to help you enhance your search engine optimization campaigns:
1. Know your most important keywords. As with everything else in SEO, success starts with doing the right kind of research. Know what your potential buyers are looking for and then write posts, articles and pages that help you emphasize your most important keywords and phrases.
2. Don't overdo it. Pages with too many keywords don't just alert the major search engines that you are trying to game the system they also feel distracting and unprofessional to readers. Use keywords like you would use spices in soup – sparingly and purposefully.
3. Write strong headlines. Along with containing your most important keywords your page titles, headings and H1 tags should offer something to catch your readers’ interest. A headline or title is typically the most important part of any page so take the time to get them right.
4. Offer readers bite-sized chunks. No one likes to read page after page online. Remember to break up your content with subheadings, lists, bullets and different pages. Doing so allows the reader to follow along in a way that doesn't feel overwhelming.
5. Become an information resource. One of the best ways to improve your search engine optimization efforts is to release a steady stream of content. Not only will this attract attention from Google, Yahoo and Bing but it will also show potential buyers that there is a reason to keep returning to your business site.
6. Treat landing pages differently than other pages. Every page on your business website should have a specific purpose. While some can be strictly informational, offering information about yourself or your company, your main product and keyword landing pages should be designed to create interest and action.
7. Use the right kind of links. Having links with words like "click here" on your website is wasteful, from an SEO point of view. Instead, use your most important keywords as links from one page to another.
8. Don't ignore the aesthetics. Pages that look hard to read are hard to read no matter how good the SEO copywriting. Pay attention to the way your site looks, how your pages are being displayed, etc. because those details will go a long way towards determining their effectiveness.
9. Protect your writing. If you have taken the time to come up with some valuable content use programs like CopyScape to make sure your competitors aren't "borrowing" it and diminishing its search engine value in the process.
10. Pay attention to images and tags. Visitors to your website will rarely see some of your most important copywriting. We are talking about meta-tags and image descriptions. Take the time to fill them in., although they don't have a huge impact on your SEO campaign, every detail helps.
11. Test and measure. In the end, the best way to evaluate your search engine optimization copywriting is to see what's attracting traffic and how readers are responding to it. Install and use the right kinds of metrics system so that you can have a good view of what your pages and articles are actually accomplishing.
Naturally, there's a lot more to good seo copywriting than these tips. However, if you can manage to follow them you'll already be doing better than most of your competitors.
