--- title: "Social Media: Is it Right for Your Business?" description: "As a marketer in this brave new digital world, you may well be wondering: Is social media right for my business?" --- [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business) # Social Media: Is it Right for Your Business? [![Roberto Mejia](https://blog.gobonafide.com/hubfs/Roberto_Mejia.jpg)](https://blog.gobonafide.com/author/roberto-mejia) by [ Roberto Mejia](https://blog.gobonafide.com/author/roberto-mejia) on February 10, 2012 in [Visibility](https://blog.gobonafide.com/topic/visibility) Share: [![Share on Twitter](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-tw.png?width=30&name=share-count-tw.png) ](https://twitter.com/intent/tweet?text=%20&url=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business&via=) [![Share on Linkedin](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-in.png?width=30&name=share-count-in.png) ](https://www.linkedin.com/shareArticle?url=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business&title=&summary=) [![Share on Facebook](https://blog.gobonafide.com/hs-fs/hubfs/images/share-count-fb.png?width=30&name=share-count-fb.png) ](https://www.facebook.com/sharer/sharer.php?u=https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business) As a marketer in this brave new digital world, you may well be wondering: Is social media right for my business?  A lot is being said about this powerful marketing tool, so it’s up to each decision maker to sift through the information and determine what role, if any, it should play in their company’s overall [online marketing](http://www.zizinya.com) strategy.  Asking a few important questions will help you get started: **1.  Why do you think you need social media?** Are you motivated by a desire for more and better customer relationships?  A need to do what the competition is doing?  An assumption that it must be a good thing if everyone else is doing it?  **2.  Will social media help you achieve your goals?** What are your goals and how can you use social media to reach them?   Social media can perform many functions—do they line up with your marketing objectives? **3.  Do you have the personnel to run the social media campaign?** Are there people within your team willing and able to perform the day-to-day tasks, such as posting fresh content, responding to feedback, updating the account and measuring results?  Or will you need to hire new people? Answering these questions will help you decide if social media fits into your company’s marketing plan.  For example, your company may offer services that are private and confidential.  Given the fact that social media is inherently, well...social, do your clients/customers really want to get onto a public forum and discuss their experiences? Once you’ve asked yourself the basic questions outlined above, think about the following: - ***Your target audience***—Your customers determine your strategy.  Social media will fit in only if it aligns with the needs of your target market.  You may have to adapt the way you use social media to make these people feel comfortable and willing to engage. -  ***Your existing site***—How well does your site perform?  It’s tempting to think that your site simply can’t compete with social media in terms of reach and results.  However, if your site is well-built, [SEO optimized](http://www.zizinya.com/houston-search-engine-optimization/houston-search-engine-optimization.html) and [converting leads to sales](http://web.zizinya.com/blog/bid/105945/7-Steps-to-Improving-Your-Website-Conversion-Rate) at a good rate, you may want to stick with it as your main sales tool. - ***Other marketing tools***—There are ways to engage with customers [outside of social media](http://www.interactmedia.com/content-marketing-blog/bid/70763/Content-Sharing-How-To-Get-Social-Without-Social-Media).  A blog on your site, for example, can allow comments and guest posts.  An email newsletter offers customers a way to link to you. Social media can be incorporated into your marketing strategy in a variety of ways.  It can compliment other methods; it can make up a large or small percentage of your time and resources.  The most important considerations are your company’s particular goals, its budget and its human resources. Remember—you can’t know [if social media is the answer](http://www.socialmediaprism.com/2010/11/social-media-is-answer-but-whats.html) until you know the questions!  So take the time to ask the questions, plan out your strategy and see where social media fits in, if at all.  It’s the surest way to know if this powerful marketing tool will get you where you want to go.  ![lets_talk2.jpg](https://blog.gobonafide.com/hs-fs/hubfs/CTAs/lets_talk_2.jpg?width=795&name=lets_talk_2.jpg) [![Roberto Mejia](https://blog.gobonafide.com/hubfs/Roberto_Mejia.jpg)](https://blog.gobonafide.com/author/roberto-mejia) ### [Roberto Mejia](https://blog.gobonafide.com/author/roberto-mejia) While specializing in web development and inbound marketing, Roberto Mejia prides himself in always learning and improving as much as possible. ## about us Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. We help companies find new customers on the internet using market research, inbound marketing, CRM and sales enablement, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media, PR, technology and more. ## Quick Links ## Questions? 713-568-2364 ## Contact us Bonafide 5318 Weslayan St # 128 Houston, TX 77005 * Mailing address only. [Schedule a Call](https://learn.gobonafide.com/schedule-a-call) [![Bonafide](https://blog.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png)](https://www.gobonafide.com) © Copyright 2020. All rights reserved. [Privacy Policy & Terms of Use](https://www.gobonafide.com/privacy-policy-terms/) [**](https://www.facebook.com/GoBonafide) [**](https://twitter.com/gobonafide) [**](https://www.linkedin.com/company/gobonafide) [**](https://www.instagram.com/gobonafide/) [**](https://www.gobonafide.com/feed/rss/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Roberto Mejia", "url" : "https://blog.gobonafide.com/author/roberto-mejia" }, "datePublished" : "2012-02-10T13:00:00.000Z", "headline" : "Social Media: Is it Right for Your Business?", "mainEntityOfPage" : { "@id" : "https://blog.gobonafide.com/blog/bid/116911/social-media-is-it-right-for-your-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.gobonafide.com/hubfs/Logos/bonafide_logo_2color_rgb_linkedin.png" }, "name" : "Bonafide" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gobonafide.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Houston", "addressRegion" : "TX", "postalCode" : "77005", "streetAddress" : "5318 Weslayan St # 128" }, "alternateName" : "Bonafide Digital Marketing Agency", "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "HubSpot Impact Award – Graphic Design (2017)", "BBB Winner of Distinction (2016, 2017, 2019)", "BBB Award for Excellence – Pinnacle Winner (2018)" ], "description" : "Bonafide is a digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide, helping companies find new customers online through inbound marketing, SEO, content marketing, PPC, social media, CRM and sales enablement, and more.", "foundingDate" : "2009-06-01", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Search Engine Optimization (SEO)" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Pay-Per-Click Advertising (PPC)" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Inbound Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Social Media Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "CRM & Sales Enablement" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Market Research" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } } ], "name" : "Digital Marketing Services" }, "image" : { "@id" : "https://www.gobonafide.com/#logo" }, "knowsAbout" : [ "Digital Marketing", "Inbound Marketing", "Search Engine Optimization", "Content Marketing", "Pay-Per-Click Advertising", "Social Media Marketing", "CRM and Sales Enablement", "Market Research", "Public Relations" ], "logo" : { "@id" : "https://www.gobonafide.com/#logo", "@type" : "ImageObject", "caption" : "Bonafide", "url" : "https://www.gobonafide.com/hubfs/Bonafide-September2018/Images/logo.png" }, "memberOf" : { "@type" : "Organization", "name" : "Better Business Bureau" }, "name" : "Bonafide", "sameAs" : [ "https://www.facebook.com/GoBonafide", "https://twitter.com/gobonafide", "https://www.linkedin.com/company/gobonafide", "https://www.instagram.com/gobonafide/" ], "telephone" : "+1-713-568-2364", "url" : "https://www.gobonafide.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gobonafide.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Bonafide", "publisher" : { "@id" : "https://www.gobonafide.com/#organization" }, "url" : "https://www.gobonafide.com" } ```