We’re all about WorkFlowy.
Inbound marketing is a lot of things – industry-proven, customer-focused, cost-effective – but nobody ever claimed that it was self-generating.
On the contrary, it takes monthly, weekly, daily, and sometimes even hourly attention to detail to create and maintain a successful inbound funnel that helps customers discover our clients online, engage with their companies and complete the conversion from casual visitor to paying customer.
So when our inbound marketing firm discovered WorkFlowy, it was an instant “aha!” moment. We were initially drawn by WorkFlowy’s intuitive “zoomable” note-taking format, but found that the interface was only the beginning of the benefits.
We use WorkFlowy for internal processes across the inbound marketing funnel, from daily checklists to long-term tactics.
Set-up
Hard to believe, but just a handful of years ago most marketing processes still ran on paper – everything from bulky binders to email print-outs to tons of sticky notes. With all that hard copy, it was easy to lose track of where you were and what needed to be done next. We use WorkFlowy to organize our administrative set-up process, which includes integrating background information, creating teams, establishing goals and scheduling kickoff meetings. The app’s zoom-in/zoom-out lists are easy to update, and the iOS functionality ensures that all our team members can check in even when away from their workstations.
Content creation
The heart of inbound marketing, high-quality content is what draws visitors to our clients’ blogs, websites and social pages. WorkFlowy is a natural fit for our content creation, which crosses multiple channels simultaneously. The comprehensive daily checklists help us create editorial schedules; brainstorm ideas for email, blogs, videos, eBooks and other content; assign team members to create, refine and follow the progress of the content; perform quality checks for SEO and call-to-action phrasing; and check for client emails and Google alerts for possible content opportunities.
Outreach
Companies that blog from 10 to 15 times per month average five times more traffic than companies that don’t blog. Guest bloggers bring new perspectives and increased Google credibility to inbound marketing campaigns, and their highly relevant backlinks help boost client web traffic. WorkFlowy lists help us maintain a dynamically updated step-by-step process for prospecting potential bloggers by industry; prequalifying the potential bloggers; determining keywords to use in the content; and determining the response to the guest posts.
Analysis
Organization is key to inbound analytics that track web traffic, landing page response, email opt-ins, Google page ranks and so much more. WorkFlowy allows us to stay on top of the daily process of measuring response. Everyone on our team knows what to check, and when, to find the most relevant and powerful information – data we use to refine and improve our customers’ marketing campaigns.
The WorkFlowy workplace
Our inbound marketing organization represents a diverse mix of backgrounds, approaches and skills – so lively debate is often part of our workplace. But even the logical left-brained and the artistic right-brained among us agree: WorkFlowy gets our office more organized. Even those who always hated taking (handwritten) notes are converts to the app, and why not? It’s easy for everyone to stay on the same page, when there’s no actual page involved.
