The X Best Marketing Industry Publications You Should Subscribe to Today

Roberto Mejia
by Roberto Mejia on August 29, 2014 in Business
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Keeping up with the Kardashians really isn’t half as difficult as it is to keep up with changing trends in the marketing world. In these days of information overload and business changing at the speed of light, marketing managers (and everyone else!) don’t get time to follow the changing trends. By subscribing to these marketing industry publications you can stay on top of your game and ahead of the pack.

Advertising Age

At 84 years old, this publication has been around a long, long time. Long enough to have developed a reputation for being an authoritative voice in the marketing world, anyway. Although it’s moved in that time from a print publication to a mostly digital one with 1.5 million unique visitors a month, AA still provides insightful marketing industry news and information. The online version, Ad Age, provides a 24-hour online news service aimed at marketers. Whether you read it in print or online (or both) is immaterial; just read it.

Entrepreneur

Forget Forbes and Inc.com, Entrepreneur is the one you really need to follow for the most up-to-date advice and information on, well – everything. Unlike most of the other publications that are aimed at the corporate marketer, Entrepreneur targets the small business owner who may not be a marketer by profession. That puts a slightly different spin on things and makes it easier to understand many of the concepts that specialized marketing publications don’t explain quite as well.

Direct Marketing News

Just as PR Week is essential for anyone in public relations, Direct Marketing News is a vital read if you’re operating in this space. Whether you’re using direct mail itself or its digital cousin email marketing, the wealth of information on issues such as storytelling, CTAs and lead nurturing is something direct marketers can’t afford to ignore. The publication offers the latest DM trends and case studies through slide shows and in-depth features plus a whole host of live and virtual activities, such as:

  • Webcasts
  • eNewsletters
  • Mobile apps
  • Round table discussions
  • In-depth exposés

and an online directory of service providers and agencies in the direct marketing and digital fields.

Fast Company

If “doing things differently” is your mantra, then this one’s for you. For almost 20 years Fast Company has focused on the competitive world of marketing and highlighted new practices that are reinventing the industry.  The publication’s exploration of the creative aspects of marketing, particularly in the digital environment, provides an in-depth view of how technology is pushing business into the future. And its huge, sweeping images are compelling enough to draw in the most cynical marketer among us, so it’s fun to read, too!

Adweek

Aimed directly at the advertising pack, Adweek is a must for anyone immersed in the agency, creative or content environment. From brand engagement through to the origins of your fave TV commercial, if it’s inspiration you’re looking for you’re bound to find it here.

Adweek makes it easy to see what’s new with a ticker-type newsfeed at left of the home page where you can find the latest news at a glance. For even faster news, join the almost 300k followers on Twitter and get push notifications sent to your smart phone! Adweek also now incorporates the former Brandweek and Mediaweek publications.

PR Week

Speaking of public relations (we were, weren’t we?) PR Week serves a vital role by:

  • reporting industry news
  • examining emerging trends
  • providing thought leadership for PR professionals
  • highlighting best PR practices
  • sending daily emails to keep practitioners up to date on relevant issues.

With sections for U.S., U.K. and Asia, the publication aims to be as focused as possible for marketers in each of its regions.

MM&M

Since the arrival of Obamacare on the scene, medical marketers have found themselves all a-fluster trying to develop strategic plans capable of capturing the suddenly burgeoning patient population. Haymarket Media’s Medical Marketing & Media has existed since 1966 doing exactly that. In addition to a monthly full-color print publication, MM&M’s digital version offers a healthy supply of daily online articles for medical professionals.

Internet Retailer

In the world of online-everything, no list would be complete without a marketing publication that focuses solely on businesses in the digital environment. With 12 issues a year, Internet Retailer aspires to be the authority on e-commerce marketing. Launched in 1999, IR produces a print publication, an information website with daily content updates, email newsletters, conferences, research guides and the online guides database. The latter enables subscribers to access a huge repository of online marketing facts and create the custom reports they need.

With more than 50 marketing publications available on the market, it’s almost as challenging to choose what to read as it is to follow trends without information at your fingertips. That’s why we’ve narrowed it down to these 8 products, which we believe offer the best intel for your marketing purposes.

So what are you waiting for? Go sign up for the ones you want!

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Roberto Mejia

Roberto Mejia

While specializing in web development and inbound marketing, Roberto Mejia prides himself in always learning and improving as much as possible.