The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on October 25, 2013 in Visibility

An email newsletter is a great way to reconnect with your current and prospective clients regularly. It’s a vital part of inbound marketing, which offers you...

Louise Armstrong
by Louise Armstrong on October 24, 2013 in Visibility

You've read all the buzz about segmenting your market, categorizing your email marketing lists and personalizing your newsletters. Recently Twitter expanded...

Louise Armstrong
by Louise Armstrong on October 23, 2013 in Strategy

You work hard to regularly create great online content. You want your content to be seen and read by your target audience. So how do you get more people--or,...

Louise Armstrong
by Louise Armstrong on October 17, 2013 in Business

Inbound marketing programs can be used by almost any business, but they do work much better in some industries than others. 

Louise Armstrong
by Louise Armstrong on October 15, 2013 in Leads
Louise Armstrong
by Louise Armstrong on October 14, 2013 in Strategy

Marketing used to be simple. There was a set pattern to follow, and as long as you went with the flow, you’d get the business. In 2013, the marketing tactics...