The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Analytics

How to Boost Your Content Marketing ROI

Yasmin Khan
by Yasmin Khan on February 27, 2017 in Analytics

Yes, content marketing can drive revenue for your business. All it takes is some sound measurement and optimization.

8 Analytical Tools to Strengthen Your Digital Marketing Strategy

Yasmin Khan
by Yasmin Khan on October 17, 2016 in Analytics

All digital marketing plans focus on the same things - efficiency and effectiveness. These tools will get you closer to achieving these business goals.

Measuring Marketing ROI - How to get your best Return on Investment

Team Bonafide
by Team Bonafide on August 22, 2016 in Analytics

Proving how profitable your marketing efforts are is a notoriously tricky task. But with digital marketing and with the right tools, it can be done.

7 Marketing Metrics Healthcare Businesses Should Pay Attention To

Team Bonafide
by Team Bonafide on May 20, 2016 in Analytics

Look at the data that actually matters. Not just the pretty numbers.

Internet Marketing Statistics to Show the CMO

Kyle Tabor
by Kyle Tabor on May 19, 2014 in Analytics

Still trying to get your boss to understand and invest in digital marketing? Maybe the CMO is still stuck in a rut when it comes to new marketing...

How Long Does It Take for Inbound Marketing to Show Results?

Louise Armstrong
by Louise Armstrong on May 2, 2014 in Analytics

We humans have a well-known penchant for instant gratification. However, those who have learned to defer it usually wind up much better off. There is no...

Top Inbound Marketing Metrics to Show Growth

Roberto Mejia
by Roberto Mejia on December 9, 2013 in Analytics

An important, yet all-too-often overlooked aspect of marketing is the need to properly measure results. What you do as marketers should be moving the...

What ROI Can I Expect From Marketing Automation Software?

Roberto Mejia
by Roberto Mejia on September 18, 2013 in Analytics

A/B Testing Errors You DON'T Want to Make

Louise Armstrong
by Louise Armstrong on August 19, 2013 in Analytics

Nontraditional Methods for Measuring Email Marketing Effectiveness

Team Bonafide
by Team Bonafide on July 17, 2013 in Analytics