The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in HubSpot Tips, Inbound Marketing, Sales, Lead Nurturing

Why Your Sales Team Should Sit in on Marketing Meetings

Yasmin Khan
by Yasmin Khan on March 13, 2017 in Sales

Want the secret to turning your marketing leads into more sales? Keep reading...

Inbound Sales - Educating Your Leads Versus Selling to Them

Yasmin Khan
by Yasmin Khan on February 6, 2017 in Sales, Leads

With the inbound sales methodology, we see that there's a new way to sell to modern customers. People no longer want to be "sold to" - it's time to update your sales tactics!

How to Choose the Best CRM for Your Business

Yasmin Khan
by Yasmin Khan on December 26, 2016 in Sales

A good customer relationship management tool, or CRM, can help your sales and marketing teams join forces to grow your business quickly and efficiently.

How to Identify Sales Qualified Leads in Your Funnel

Yasmin Khan
by Yasmin Khan on November 28, 2016 in Sales

By understanding the buyer's journey and customer life cycle, you can determine how to qualify your sales-ready prospects.

Inbound Marketing - The Perfect Companion to Inbound Sales

Team Bonafide
by Team Bonafide on June 27, 2016 in Sales

There's someone, or something, out there for everyone. Inbound marketing has inbound sales, and they make a lovely pair.

Inbound Selling versus Traditional Selling - What's the Difference?

Yasmin Khan
by Yasmin Khan on April 7, 2016 in Sales

Still taking your selling cues from Michael Scott? It may be time to upgrade to inbound.

4 Things Your Sales Team is Probably Doing Horribly Wrong

Team Bonafide
by Team Bonafide on February 1, 2016 in Sales

How to evolve your old-school sales reps into a (much more effective) modern-day team

Score the Winning Goal by Setting a Personal Sales Goal

Roberto Mejia
by Roberto Mejia on November 26, 2014 in Sales

While every business sets goals for sales, a personal goal will go much further in reaching company goals.

Would Tim Howard Make a Great Gatekeeper?

Roberto Mejia
by Roberto Mejia on October 29, 2014 in Sales

“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist,...

Fix These 3 Problems Dividing Your "Smarketing" Team

Louise Armstrong
by Louise Armstrong on October 8, 2014 in Sales

As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!