The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Marketing Strategy, Sales, Lead Nurturing, Strategy, Leads

Why Should Manufacturers Use Digital Marketing?

It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers...

Vertical Marketing - Business as the Ultimate Sport

Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the marketplace....

Pipeline Generation Boot Camp 4 Sales Tips to Roar!

Thanks to Bonafide I recently wrapped up an 8 week pipeline generation boot camp with Dan Tyre (@dantyre) and connected with an invaluable Lion network at...

Why Your Sales Team Should Sit in on Marketing Meetings

Yasmin Khan
by Yasmin Khan on March 13, 2017 in Sales

Want the secret to turning your marketing leads into more sales? Keep reading...

Inbound Sales - Educating Your Leads Versus Selling to Them

Yasmin Khan
by Yasmin Khan on February 6, 2017 in Sales, Leads

With the inbound sales methodology, we see that there's a new way to sell to modern customers. People no longer want to be "sold to" - it's time to update your sales tactics!

How to Choose the Best CRM for Your Business

Yasmin Khan
by Yasmin Khan on December 26, 2016 in Sales

A good customer relationship management tool, or CRM, can help your sales and marketing teams join forces to grow your business quickly and efficiently.

How to Identify Sales Qualified Leads in Your Funnel

Yasmin Khan
by Yasmin Khan on November 28, 2016 in Sales

By understanding the buyer's journey and customer life cycle, you can determine how to qualify your sales-ready prospects.

Inbound Marketing - The Perfect Companion to Inbound Sales

Team Bonafide
by Team Bonafide on June 27, 2016 in Sales

There's someone, or something, out there for everyone. Inbound marketing has inbound sales, and they make a lovely pair.

Inbound Selling versus Traditional Selling - What's the Difference?

Yasmin Khan
by Yasmin Khan on April 7, 2016 in Sales

Still taking your selling cues from Michael Scott? It may be time to upgrade to inbound.

4 Things Your Sales Team is Probably Doing Horribly Wrong

Team Bonafide
by Team Bonafide on February 1, 2016 in Sales

How to evolve your old-school sales reps into a (much more effective) modern-day team