The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Marketing Strategy, Sales, Lead Nurturing, Strategy, Leads

Inbound Sales - Educating Your Leads Versus Selling to Them

Yasmin Khan
by Yasmin Khan on February 6, 2017 in Sales, Leads

With the inbound sales methodology, we see that there's a new way to sell to modern customers. People no longer want to be "sold to" - it's time to update your sales tactics!

Lead Nurturing for Inbound Marketing Success

Yasmin Khan
by Yasmin Khan on December 19, 2016 in Leads

Leverage email marketing to guide more leads through your sales funnel today.

B2B Marketing with Case Studies - Build Relationships and Trust with Potential Clients

Team Bonafide
by Team Bonafide on August 30, 2016 in Leads

As a part of your marketing strategy, case studies address potential clients' pain points before they can, and show them how your expertise drives real results for businesses.

Marketing for Construction Companies: Lead Generation with Inbound Marketing

Team Bonafide
by Team Bonafide on August 1, 2016 in Leads

Generate leads for your construction business using smart, analytical, and tactical digital marketing techniques.

Bagging the Best Leads: What Defines Good Leads and How Inbound Marketing Can Lure Them In

Louise Armstrong
by Louise Armstrong on August 15, 2014 in Leads

You hear about lead generation, lead nurturing, leads, leads, leads. But what makes a good lead good? Why is this lead good and that one not so good?

Time Is $$$$$: Best and Worst Ways to Get Quality Leads

Louise Armstrong
by Louise Armstrong on July 25, 2014 in Leads

Breaking Bad fans will know – even if you aren’t dealing in drugs, demand is everything, and unless you have buyers lined up you simply aren’t going to sell...

Lots of Traffic But No Leads? Here’s What You Need to Do ASAP

Team Bonafide
by Team Bonafide on July 21, 2014 in Leads

Traffic, traffic, traffic! That’s all you’ve been hearing for the past year or three, and the assumption has always been that if you managed to achieve the...

4 Steps to Generate Leads in Manufacturing

Roberto Mejia
by Roberto Mejia on July 16, 2014 in Leads

Sometimes it feels like you have to lug the proverbial 16 tons from the beginning of the sales cycle to the end. You have leads but not nearly enough. By the...

How to Improve Lead Quality and Deliverability to Sales

Roberto Mejia
by Roberto Mejia on July 11, 2014 in Leads

It isn’t enough to generate a huge number of leads if a large percentage of them will never become customers. Low quality leads result from the scattershot...

8 Steps to Building a Form That Works

Louise Armstrong
by Louise Armstrong on March 27, 2014 in Leads

Before creating a form, ask yourself how you feel about filling them in. How much information are you willing to give up for whatever they’re offering? At...