The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on March 1, 2013 in Strategy

"Going viral" could be considered the Holy Grail of the online world. When a piece of content goes viral, it can receive thousands, millions or (in one...

Louise Armstrong
by Louise Armstrong on February 20, 2013 in Visibility
Louise Armstrong
by Louise Armstrong on February 11, 2013 in Visibility

For some people, starting a social media campaign can seem daunting. For others, though, it might not seem daunting enough, causing them to jump into the...

Louise Armstrong
by Louise Armstrong on February 1, 2013 in Business

Back in the marketing day, word of mouth accounted for a large percentage of new customers.  Of course, today things have changed—or have they?

Louise Armstrong
by Louise Armstrong on January 21, 2013 in Business

Your mission statement has more impact than you might think. It is the core of your brand identity, the message you send to your customers and the face you...

Louise Armstrong
by Louise Armstrong on January 11, 2013 in Analytics

No matter how well your company may be doing, there is always room for improvement. In order to boost your business' performance, you need a way to measure...