The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on March 5, 2014 in Strategy

Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work...

Louise Armstrong
by Louise Armstrong on February 27, 2014 in Business

Sometimes, you just gotta do what you gotta do. And one of the things you’ve got to do if you’re in business today is keep up to date with what’s happening in...

Louise Armstrong
by Louise Armstrong on February 25, 2014 in Visibility
Louise Armstrong
by Louise Armstrong on February 21, 2014 in Visibility
Louise Armstrong
by Louise Armstrong on February 20, 2014 in Visibility

Since the advent of social media, we’ve had the pleasure of being exposed to a selection of disastrous situations that should never have happened. Before...

Louise Armstrong
by Louise Armstrong on February 19, 2014 in Visibility

Everything’s a science these days. Yes, even social media. With self-proclaimed gurus expounding at length about every aspect of social media in the hopes of...