The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on March 25, 2014 in Strategy

Marketing and technology never stop evolving, and we’ve learned to enjoy the continual exciting happenings. Nobody could ever have predicted the invention of...

Louise Armstrong
by Louise Armstrong on March 20, 2014 in Strategy

Love and marriage – they really do go together like a horse and carriage! But does the same thing apply to inbound and outbound marketing, or are they the...

Louise Armstrong
by Louise Armstrong on March 19, 2014 in Visibility

Love. It’s what makes the world go round, apparently. That seems to extend to marketing, too, because making your customers feel good with great offers helps...

Louise Armstrong
by Louise Armstrong on March 18, 2014 in Leads

It’s one thing to create an attractive landing page, and another thing entirely to make one that delivers the leads or conversions you want from it. It’s not...

Louise Armstrong
by Louise Armstrong on March 14, 2014 in Business

Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who have enticing credentials. No...

Louise Armstrong
by Louise Armstrong on March 13, 2014 in Sales