The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on December 27, 2013 in Visibility

Abuse. You find it everywhere, and the Internet is no exception. There are multiple ways to “game” the system, ranging from identity theft to black hat SEO...

Louise Armstrong
by Louise Armstrong on December 24, 2013 in Visibility
Louise Armstrong
by Louise Armstrong on December 13, 2013 in Visibility
Louise Armstrong
by Louise Armstrong on December 10, 2013 in Business

Myths and legends abound in business, but some of the most surprising we’ve heard surround the concept of inbound marketing. Hey, we don’t know where people...

Louise Armstrong
by Louise Armstrong on December 5, 2013 in Visibility

One of the more recent trends in Internet marketing is the use of crowdsourcing Crowdsourcing" is a term that didn't even exist prior to 2006. It refers to...

Louise Armstrong
by Louise Armstrong on December 4, 2013 in Strategy

For small to mid-size businesses, creating an effective marketing strategy can be a challenge. Smaller companies must make do with smaller budgets, even when...