The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Expand Your Reach and Educate Customers With These Podcasting Tips

Louise Armstrong
by Louise Armstrong on July 10, 2013 in Strategy

Now that everyone is blogging, many marketers are looking for new content avenues that can set them apart from the competition. One surprisingly accessible...

Optimize Your Lead Generation Efforts by Setting Customer Expectations

Roberto Mejia
by Roberto Mejia on July 8, 2013 in Leads

If your lead generation efforts are creating a lot of clicks or leads, but precious few sales, it might be due to setting the wrong expectations. Promising...

9 Ways to Test the Value of Testimonials for Your Site

Team Bonafide
by Team Bonafide on July 5, 2013 in Website

4 Problems That Result in Lost Sales--and How to Fix Them

Roberto Mejia
by Roberto Mejia on July 3, 2013 in Sales

Content Marketing vs. Copywriting: Which is More Beneficial for Your Business?

Louise Armstrong
by Louise Armstrong on July 1, 2013 in Strategy

There are many kinds of online content and just as many people to produce that content. Content marketing and copywriting are the two main marketing processes...

Guest Blogging: How It Can Help Increase Your Reach and Credibility

Louise Armstrong
by Louise Armstrong on June 28, 2013 in Visibility