The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Benefits of Lead Nurturing - 5 Reasons You Should Start Today

Team Bonafide
by Team Bonafide on January 3, 2012 in Leads

Leads that are not nurtured quickly wither away and dry up. Not good in any economy, but especially harmful in a poor one where marketing budgets need to...

How to Plan a Lead Nurturing Campaign

Roberto Mejia
by Roberto Mejia on December 27, 2011 in Leads

If you’re a business owner planning on starting a lead nurturing campaign, odds are, you’re way ahead of the competition.  According to Forrester Research,...

What is Lead Nurturing & Why it Matters to Your Business

Team Bonafide
by Team Bonafide on December 20, 2011 in Leads

Lead nurturing may mean different things to different people.  But, in general, it can be defined as the process of developing the relationships that turn...

B2B Lead Generation Tips: 5 Steps to Getting Started

Team Bonafide
by Team Bonafide on December 13, 2011 in Leads

Lead generation is all about connecting buyers with sellers.  But, not all leads convert into sales.  The goal of any lead generation campaign is to bring...