Mobile marketing is hot. How hot? According to the Mobile Marketing Association, 5.1 billion people own a cell phone (incidentally, more than own a...
Mobile marketing is hot. How hot? According to the Mobile Marketing Association, 5.1 billion people own a cell phone (incidentally, more than own a...
It’s true that B2B web copywriting and B2C web copywriting are different animals. In both cases, though, a human is reading the copy. The main differences lie...
Many online marketers look at the call to action as a critical gateway to sales. This is a pretty accurate assessment. Calls to action are commands designed to...
Most site owners have probably heard of the term “bounce rate”. But what does it mean, and what is its significance?
B2B copywriting can be somewhat of a challenge. Decision makers not only need information, they need it delivered in a way that speaks to them and their...
Bad SEO tactics, also known as “black hat” techniques, are still pretty prevalent throughout the Web. Would you recognize them if you saw them? An even better...
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