The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Definition of a Website Call to Action & 7 Ways To Improve It

Team Bonafide
by Team Bonafide on April 6, 2012 in Website

Many online marketers look at the call to action as a critical gateway to sales. This is a pretty accurate assessment. Calls to action are commands designed to...

What is Bounce Rate and How to Improve It

Louise Armstrong
by Louise Armstrong on April 3, 2012 in Website

Most site owners have probably heard of the term “bounce rate”.  But what does it mean, and what is its significance?

B2B Website Copywriting Tips to Improve SEO

Team Bonafide
by Team Bonafide on March 30, 2012 in Website

B2B copywriting can be somewhat of a challenge. Decision makers not only need information, they need it delivered in a way that speaks to them and their...

7 Bad SEO Tactics that Can Get Your Site Penalized

Louise Armstrong
by Louise Armstrong on March 23, 2012 in Website

Bad SEO tactics, also known as “black hat” techniques, are still pretty prevalent throughout the Web. Would you recognize them if you saw them? An even better...

SEO Tip: Optimizing a Website for Businesses with Multiple Locations

Louise Armstrong
by Louise Armstrong on March 6, 2012 in Website

You may already know that having a unique, descriptive URL for each page within your site is a good SEO strategy. But, did you know that it’s just as important...

Improving SEO by Interlinking Your Website Pages and Blog Posts

Louise Armstrong
by Louise Armstrong on February 28, 2012 in Website

Link building is one of the most important factors for SEO. And, like other factors, the way you do it can make a big difference in your search engine results....