The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Optimizing your Calls to Action

Team Bonafide
by Team Bonafide on December 19, 2012 in Website

Getting a lot of visitors to your web site is great, but it doesn't help your company's bottom line unless they actually do something once they get there. A ...

Optimizing for Mobile: The New Rules of Mobile Marketing

Roberto Mejia
by Roberto Mejia on December 3, 2012 in Website

We live in a mobile world. In the last twenty years, our technology has evolved from desktops to laptops to tablets and phones. In fact, many of today's mobile...

How to Update your Website & Maintain SEO Value

Roberto Mejia
by Roberto Mejia on November 9, 2012 in Website

Change is good, right?  In Internet marketing this is certainly the case.  A fresh web design, for example, can really boost traffic and make your site more...

The Best Ways to Diversify your Anchor Text

Roberto Mejia
by Roberto Mejia on November 6, 2012 in Website

Most people will tell you that diversity is a good thing.  Whether it’s your investments or your marketing plan, utilizing a variety of tools, products and...

The Anatomy of an Awesome Landing Page: Best Practices

Roberto Mejia
by Roberto Mejia on October 9, 2012 in Website

A targeted landing page can convert traffic into leads into sales.  Which is great, except that not all landing pages are doing what they were intended to do. ...

Tips for Writing Great Page Titles

Roberto Mejia
by Roberto Mejia on September 14, 2012 in Website

What's in a name? When it comes to SEO and getting people to visit your web pages the page name or title is a small element that has an especially large...