The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Best Strategies for Keeping up to Date with the Manufacturing Industry

Roberto Mejia
by Roberto Mejia on April 16, 2014 in Strategy

If there’s a lesson to be learned it’s that it gets published faster than you can read it. Keeping up with the flood of information propelled by the internet...

The Seven Deadly Sins of Marketing

Louise Armstrong
by Louise Armstrong on April 14, 2014 in Business

Doth thou knowest of the Seven Deadly Sins of Marketing? Nay? Then, proceed, fair reader and gaze upon these practices most vile. Twill do thine heart, mind...

Let's Be Friends: How Inbound Marketing Makes Smarketing Easy

Louise Armstrong
by Louise Armstrong on April 11, 2014 in Sales

“I sent you a whole list of leads last week. Why haven’t you worked them?” moans Maddy Marketer.

“Because those leads sucked! Most of them aren’t even...

Construction Companies Using Non-Traditional Marketing Techniques

Roberto Mejia
by Roberto Mejia on April 9, 2014 in Strategy

Traditional marketing, that bastion of print ads, radio spots, and billboards, isn’t completely obsolete but its horizons are being expanded exponentially by...

And Now Presenting... The Nominees for the 6th Annual Shorty Awards

Louise Armstrong
by Louise Armstrong on April 7, 2014 in Business

What do George Takei and Esther Dyson have in common? They are both winners of a Shorty Award. The Shorty Awards, in their 6th year, honor the best of social...

The Game of Marketing: You Win or You Die

Louise Armstrong
by Louise Armstrong on April 4, 2014 in Business

Building alliances, thwarting danger and fighting for the right to rule are common themes in Game of Thrones. Sounds a lot like marketing, doesn’t it? While...