The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Construction Companies Using Non-Traditional Marketing Techniques

Roberto Mejia
by Roberto Mejia on April 9, 2014 in Strategy

Traditional marketing, that bastion of print ads, radio spots, and billboards, isn’t completely obsolete but its horizons are being expanded exponentially by...

And Now Presenting... The Nominees for the 6th Annual Shorty Awards

Louise Armstrong
by Louise Armstrong on April 7, 2014 in Business

What do George Takei and Esther Dyson have in common? They are both winners of a Shorty Award. The Shorty Awards, in their 6th year, honor the best of social...

The Game of Marketing: You Win or You Die

Louise Armstrong
by Louise Armstrong on April 4, 2014 in Business

Building alliances, thwarting danger and fighting for the right to rule are common themes in Game of Thrones. Sounds a lot like marketing, doesn’t it? While...

How to Make Inbound Marketing Work for Your Manufacturing Company

Roberto Mejia
by Roberto Mejia on April 2, 2014 in Strategy

As you may have heard, so-called “interruption” marketing is out. This includes things like TV commercials, pop-up and pop-under ads, non-relevant banner ads,...

Learn the Best Ways to Invest in the Longevity of Your Business

Louise Armstrong
by Louise Armstrong on March 31, 2014 in Business

Do you think of yourself as an investor? You should. You are investing not only your personal time and effort in building your business; you are probably the...

The (Company) Name Game: Strategies for Renaming Your Business

Louise Armstrong
by Louise Armstrong on March 28, 2014 in Business

There are a number of reasons to rename your company: