The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Game of Marketing: You Win or You Die

Louise Armstrong
by Louise Armstrong on April 4, 2014 in Business

Building alliances, thwarting danger and fighting for the right to rule are common themes in Game of Thrones. Sounds a lot like marketing, doesn’t it? While...

How to Make Inbound Marketing Work for Your Manufacturing Company

Roberto Mejia
by Roberto Mejia on April 2, 2014 in Strategy

As you may have heard, so-called “interruption” marketing is out. This includes things like TV commercials, pop-up and pop-under ads, non-relevant banner ads,...

Learn the Best Ways to Invest in the Longevity of Your Business

Louise Armstrong
by Louise Armstrong on March 31, 2014 in Business

Do you think of yourself as an investor? You should. You are investing not only your personal time and effort in building your business; you are probably the...

The (Company) Name Game: Strategies for Renaming Your Business

Louise Armstrong
by Louise Armstrong on March 28, 2014 in Business

There are a number of reasons to rename your company:

8 Steps to Building a Form That Works

Louise Armstrong
by Louise Armstrong on March 27, 2014 in Leads

Before creating a form, ask yourself how you feel about filling them in. How much information are you willing to give up for whatever they’re offering? At...

How Podcasting Can Help Your Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on March 26, 2014 in Strategy

It’s hard to believe, but your customers – whoever they may be – are getting tired of engaging with the same content over and over. They want options, and as...