The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

3 Reasons to Invest in Inbound Marketing

Roberto Mejia
by Roberto Mejia on December 20, 2013 in Strategy

Outsourcing Your Website's Content, Good or Bad Idea?

Beto Molinari
by Beto Molinari on December 19, 2013 in Website

Content marketing is at the heart of any inbound marketing program. Content does not appear automatically, though; it must be created, edited, optimized and...

6 Important Questions to Ask Before Hiring an Online Marketing Company

Roberto Mejia
by Roberto Mejia on December 18, 2013 in Business

It’s a big step for most small businesses to finally take the plunge and hire an online marketing company. There are so many variables, it’s difficult to know...

Inbound Selling: Everything You Need to Know

Roberto Mejia
by Roberto Mejia on December 17, 2013 in Sales

Inbound marketing is perhaps even more important for service companies than it is for those with physical products. After all, it is not like customers can...

Are You Really "All Set" With Outbound Marketing?

Roberto Mejia
by Roberto Mejia on December 16, 2013 in Strategy

Is inbound marketing effective? It depends partly on the situation, and partly on your definition of what constitutes “effective.” 

Think Snapchat's Just for Teens? B2C Marketers Beg to Differ

Louise Armstrong
by Louise Armstrong on December 13, 2013 in Visibility