The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Inbound Selling: Everything You Need to Know

Roberto Mejia
by Roberto Mejia on December 17, 2013 in Sales

Inbound marketing is perhaps even more important for service companies than it is for those with physical products. After all, it is not like customers can...

Are You Really "All Set" With Outbound Marketing?

Roberto Mejia
by Roberto Mejia on December 16, 2013 in Strategy

Is inbound marketing effective? It depends partly on the situation, and partly on your definition of what constitutes “effective.” 

Think Snapchat's Just for Teens? B2C Marketers Beg to Differ

Louise Armstrong
by Louise Armstrong on December 13, 2013 in Visibility

The Facts About Inbound Marketing You've Always Wanted to Know

Roberto Mejia
by Roberto Mejia on December 12, 2013 in Business

It’s difficult to make a decision about whether to embrace a new concept like inbound marketing without having the facts at your disposal. How can you...

10 Tips for Following Up With Clients (Without Being Annoying)

Beto Molinari
by Beto Molinari on December 11, 2013 in Sales

You are not going to make many sales if you don't properly follow up with both prospective and existing clients. Many business owners and salespeople are...

Common Inbound Marketing Myths

Louise Armstrong
by Louise Armstrong on December 10, 2013 in Business

Myths and legends abound in business, but some of the most surprising we’ve heard surround the concept of inbound marketing. Hey, we don’t know where people...