The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Planning Your Marketing Budget for 2014: 3 Areas You Simply Can’t Afford to Ignore

Team Bonafide
by Team Bonafide on January 6, 2014 in Business

The new year has arrived, and with it comes that favorite of all business tasks—financial planning for the coming 12 months. As you finalize your marketing...

Super Bowl XLVIII: The Best Ads

Beto Molinari
by Beto Molinari on January 3, 2014 in Visibility

Seven Reasons Why Mobile Marketing is Awesome

Louise Armstrong
by Louise Armstrong on January 3, 2014 in Visibility

Digital marketing is like a giant oak tree. Branches sprout here and there, and some proliferate while others are overshadowed relatively quickly when other...

How Many Buyer Personas is Too Many?

Roberto Mejia
by Roberto Mejia on January 2, 2014 in Strategy

Buyer personas can be extremely helpful when it comes to understanding your customers, crafting products and messages that will appeal to your target...

Tips to Showing Your Old Blog Posts Some TLC

Beto Molinari
by Beto Molinari on December 30, 2013 in Visibility

Do you have a blog with tons of old posts on it, dating back to the days of yore when blogging was less of an exact science and SEO wasn’t heard of? Well,...

The Facebook Sales Funnel: Gain a Following, Convert Fans to Customers

Beto Molinari
by Beto Molinari on December 27, 2013 in Visibility