The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Seven Reasons Why Mobile Marketing is Awesome

Louise Armstrong
by Louise Armstrong on January 3, 2014 in Visibility

Digital marketing is like a giant oak tree. Branches sprout here and there, and some proliferate while others are overshadowed relatively quickly when other...

How Many Buyer Personas is Too Many?

Roberto Mejia
by Roberto Mejia on January 2, 2014 in Strategy

Buyer personas can be extremely helpful when it comes to understanding your customers, crafting products and messages that will appeal to your target...

Tips to Showing Your Old Blog Posts Some TLC

Beto Molinari
by Beto Molinari on December 30, 2013 in Visibility

Do you have a blog with tons of old posts on it, dating back to the days of yore when blogging was less of an exact science and SEO wasn’t heard of? Well,...

The Facebook Sales Funnel: Gain a Following, Convert Fans to Customers

Beto Molinari
by Beto Molinari on December 27, 2013 in Visibility

Negative SEO: What to Do After an Attack

Louise Armstrong
by Louise Armstrong on December 27, 2013 in Visibility

Abuse. You find it everywhere, and the Internet is no exception. There are multiple ways to “game” the system, ranging from identity theft to black hat SEO...

Which Types of Companies Benefit From Inbound Marketing?

Roberto Mejia
by Roberto Mejia on December 26, 2013 in Strategy

Inbound marketing is still a relatively new concept, and it isn’t always clear what types of companies can benefit from implementing it. Traditional marketing...