The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Web Design Firm vs. Marketing Firm vs. Full-Service Firm

Louise Armstrong
by Louise Armstrong on October 8, 2013 in Business

Specialization can be a very good idea or a very bad one, depending on the situation. If a bakery wants to specialize in making cakes, they can become experts...

Types of Email Marketing That Work in Today's World

Louise Armstrong
by Louise Armstrong on October 7, 2013 in Visibility

Email marketing is popular. In fact, it’s so popular that Forrester Research estimates that companies will spend more than $2.5 billion on marketing emails by...

Guest Blogging: What the Future Has in Store

Louise Armstrong
by Louise Armstrong on October 4, 2013 in Visibility

Guest blogging is an excellent way of building up your reputation in your industry. By writing high quality, thought-provoking content and sharing it on blogs...

Closed-Loop Reporting Between Marketing and Sales

Roberto Mejia
by Roberto Mejia on October 3, 2013 in Strategy

Benefits of Mapping the Buying Process

Roberto Mejia
by Roberto Mejia on October 2, 2013 in Sales

How do your customers buy? Most marketers understand their company's sales cycle, which is the purchasing process as seen from the viewpoint of the one doing...

Hummingbird: Google's Secret Search Update

Louise Armstrong
by Louise Armstrong on October 1, 2013 in Visibility