The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Creating the Perfect Email Newsletter

Louise Armstrong
by Louise Armstrong on October 25, 2013 in Visibility

An email newsletter is a great way to reconnect with your current and prospective clients regularly. It’s a vital part of inbound marketing, which offers you...

Use Lists to Get the Most Out of Twitter

Louise Armstrong
by Louise Armstrong on October 24, 2013 in Visibility

You've read all the buzz about segmenting your market, categorizing your email marketing lists and personalizing your newsletters. Recently Twitter expanded...

Content Sourcing Helps You Share Content With Prospects

Louise Armstrong
by Louise Armstrong on October 23, 2013 in Strategy

You work hard to regularly create great online content. You want your content to be seen and read by your target audience. So how do you get more people--or,...

How to Optimize Your Sales Process With Inbound Marketing

Roberto Mejia
by Roberto Mejia on October 22, 2013 in Sales

How to Justify the Cost of Inbound Marketing to Your Boss

Roberto Mejia
by Roberto Mejia on October 21, 2013 in Business

Inbound marketing is the new reality of business today. People do not search the daily newspaper for your product or service; they search Google. They are not...

Social Selling: The New Word of Mouth

Team Bonafide
by Team Bonafide on October 18, 2013 in Sales

Social selling has always been around. In fact, before the days of mass media, almost all selling was based on relationships and word of mouth. 

The more...