It’s true that B2B web copywriting and B2C web copywriting are different animals. In both cases, though, a human is reading the copy. The main differences lie...
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It’s true that B2B web copywriting and B2C web copywriting are different animals. In both cases, though, a human is reading the copy. The main differences lie...
When it comes to search engine optimization, not all techniques are created equal. Depending on how you do it, SEO has the power to either vault your site to...
Many online marketers look at the call to action as a critical gateway to sales. This is a pretty accurate assessment. Calls to action are commands designed to...
Most site owners have probably heard of the term “bounce rate”. But what does it mean, and what is its significance?
B2B copywriting can be somewhat of a challenge. Decision makers not only need information, they need it delivered in a way that speaks to them and their...
Are you a business catering primarily to local customers? Are you looking for a simple way to market online? Whether you’re a bricks-and-mortar establishment...