The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

B2B Website Copywriting Tips to Improve SEO

Team Bonafide
by Team Bonafide on March 30, 2012 in Website

B2B copywriting can be somewhat of a challenge. Decision makers not only need information, they need it delivered in a way that speaks to them and their...

What is Google AdWords Express? An Overview

Team Bonafide
by Team Bonafide on March 27, 2012 in Visibility

Are you a business catering primarily to local customers?  Are you looking for a simple way to market online? Whether you’re a bricks-and-mortar establishment...

7 Bad SEO Tactics that Can Get Your Site Penalized

Louise Armstrong
by Louise Armstrong on March 23, 2012 in Website

Bad SEO tactics, also known as “black hat” techniques, are still pretty prevalent throughout the Web. Would you recognize them if you saw them? An even better...

Is Your Internet Marketing Working? 5 Metrics to Define Success

Louise Armstrong
by Louise Armstrong on March 20, 2012 in Analytics

What defines Internet marketing success? Is it traffic?  Lead generation? Your number of fans, Circles and followers? You may be happy with how your site is...

Facebook Fan-Gating: What It is and Why It Works

Team Bonafide
by Team Bonafide on March 16, 2012 in Visibility

What is a Facebook fan gate?  You may have heard of it, but you may not know what it can do for your Facebook marketing efforts. Let’s go over the concept and...

How to Increase Email Marketing Open Rates

Team Bonafide
by Team Bonafide on March 13, 2012 in Strategy

Despite rumors to the contrary, email marketing is still very much alive. Even though it comes with fears of spam and the short attention spans of busy...