The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

7 Bad SEO Tactics that Can Get Your Site Penalized

Louise Armstrong
by Louise Armstrong on March 23, 2012 in Website

Bad SEO tactics, also known as “black hat” techniques, are still pretty prevalent throughout the Web. Would you recognize them if you saw them? An even better...

Is Your Internet Marketing Working? 5 Metrics to Define Success

Louise Armstrong
by Louise Armstrong on March 20, 2012 in Analytics

What defines Internet marketing success? Is it traffic?  Lead generation? Your number of fans, Circles and followers? You may be happy with how your site is...

Facebook Fan-Gating: What It is and Why It Works

Team Bonafide
by Team Bonafide on March 16, 2012 in Visibility

What is a Facebook fan gate?  You may have heard of it, but you may not know what it can do for your Facebook marketing efforts. Let’s go over the concept and...

How to Increase Email Marketing Open Rates

Team Bonafide
by Team Bonafide on March 13, 2012 in Strategy

Despite rumors to the contrary, email marketing is still very much alive. Even though it comes with fears of spam and the short attention spans of busy...

Using Google Adwords for Keyword Research

Team Bonafide
by Team Bonafide on March 9, 2012 in Strategy

Keyword research with Google AdWords sounds simple—just type in your descriptive terms and Google will come up with your best keywords, right? Well, sort of....

SEO Tip: Optimizing a Website for Businesses with Multiple Locations

Louise Armstrong
by Louise Armstrong on March 6, 2012 in Website

You may already know that having a unique, descriptive URL for each page within your site is a good SEO strategy. But, did you know that it’s just as important...