The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

On-Page SEO Factors: What Matters the Most?

Louise Armstrong
by Louise Armstrong on April 27, 2012 in Visibility

On-page SEO includes all search engine optimization done on your site.  It involves several factors.  But which matter the most?

On-Page SEO vs. Off-Page SEO: Which is More Important?

Louise Armstrong
by Louise Armstrong on April 24, 2012 in Visibility

SEO is a fundamental aspect of online marketingSearch engine optimization gets you found by both humans and search engines. But, many Internet marketers who...

How to Promote an eBook or White Paper: 7 Tips for Success

Roberto Mejia
by Roberto Mejia on April 20, 2012 in Strategy

Are your ebooks and white papers underperforming when it comes to capturing viewers and leads?  Let’s face it, you put a lot of resources into these online...

10 Ways to Use LinkedIn for Business

Roberto Mejia
by Roberto Mejia on April 17, 2012 in Business

When you think of LinkedIn, do you think glorified job board?  Many do, and it’s limiting them from utilizing this powerful marketing tool to its full potential.

B2B vs. B2C Website Copywriting: What Are the Differences?

Roberto Mejia
by Roberto Mejia on April 13, 2012 in Website

It’s true that B2B web copywriting and B2C web copywriting are different animals. In both cases, though, a human is reading the copy. The main differences lie...

5 Black Hat SEO Tactics that You Want to Avoid

Louise Armstrong
by Louise Armstrong on April 10, 2012 in Visibility

When it comes to search engine optimization, not all techniques are created equal. Depending on how you do it, SEO has the power to either vault your site to...