The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Buying Email Marketing Lists: Does it Work?

Roberto Mejia
by Roberto Mejia on February 14, 2012 in Strategy

So, your friend or colleague told you that he purchased an email list and it worked just fine for him. You look into the practice and find a lot of...

Social Media: Is it Right for Your Business?

Roberto Mejia
by Roberto Mejia on February 10, 2012 in Visibility

As a marketer in this brave new digital world, you may well be wondering: Is social media right for my business? A lot is being said about this powerful...

Link Building: Why It's Important for SEO

Team Bonafide
by Team Bonafide on February 7, 2012 in Visibility

According to a 2011 report by SEOmoz, link metrics/link authority are the top two most important factors for search engine rankings. Why are links so...

Selecting the Right AdWords Match Type for Your PPC Campaigns

Team Bonafide
by Team Bonafide on February 3, 2012 in Visibility

Your PPC campaign is all about driving traffic to your site, right?  Well, yes and no.  The truth is, Pay Per Click advertising is really all about driving...

How to Set up a Google Plus Page for Your Business

Roberto Mejia
by Roberto Mejia on January 31, 2012 in Visibility

Setting up a Google Plus Page is an easy way to leverage the power of social search. Google Plus Pages, also known as Google Plus for business, offers...

How to Find Guest Blog Opportunities - 5 Quick Tips

Team Bonafide
by Team Bonafide on January 26, 2012 in Strategy

Guest blogging is a proven way to build relationships and the links that go with them. And, it’s become even more important since the fall of many article...