The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

8 Analytical Tools to Strengthen Your Digital Marketing Strategy

Yasmin Khan
by Yasmin Khan on October 17, 2016 in Analytics

All digital marketing plans focus on the same things - efficiency and effectiveness. These tools will get you closer to achieving these business goals.

Organic SEO Versus PPC Marketing - Can You Get by Without Paid Ads?

Yasmin Khan
by Yasmin Khan on October 10, 2016 in Visibility

When is organic reach enough to drive traffic to your website and when should you consider the cost of pay-per-click ads?

Optimize Your B2B Strategy for Location-based Mobile Marketing

Yasmin Khan
by Yasmin Khan on October 3, 2016 in Visibility

You've got a mobile-friendly website and you're on local listing sites. How else can you use location-based mobile marketing to grow your B2B business?

Video Marketing: Why Your B2B Business Needs It

Yasmin Khan
by Yasmin Khan on September 26, 2016 in Visibility

Contrary to popular belief, video has a place in B2B marketing. How can your business use it to encourage real growth?

Ad Blockers: How Can They Impact your Digital Marketing Strategy?

Team Bonafide
by Team Bonafide on September 19, 2016 in Visibility

Ad blockers can certainly threaten your marketing campaign - but they might actually be able to strengthen it.

Old to New: Increase Output by Repurposing Content

Yasmin Khan
by Yasmin Khan on September 12, 2016 in Strategy

Repurpose existing content to improve search rankings and build up your company's reputation.