The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Would Tim Howard Make a Great Gatekeeper?

Roberto Mejia
by Roberto Mejia on October 29, 2014 in Sales

“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist, you...

Become a Lean, Mean Manufacturing Machine

Roberto Mejia
by Roberto Mejia on October 22, 2014 in Strategy

What does it mean to be lean?

Build a Trusted Relationship and Stop Worrying about Your Not-So-Secret Sauce

Roberto Mejia
by Roberto Mejia on October 15, 2014 in Business

Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the...

Fix These 3 Problems Dividing Your "Smarketing" Team

Louise Armstrong
by Louise Armstrong on October 8, 2014 in Sales

As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!

Is Your Manufacturing Company Innovative Enough for the Future?

Roberto Mejia
by Roberto Mejia on October 1, 2014 in Strategy

When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and...

Does Marketing Automation Increase Operations Efficiency?

Roberto Mejia
by Roberto Mejia on September 24, 2014 in Strategy

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It...