The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Fix These 3 Problems Dividing Your "Smarketing" Team

Louise Armstrong
by Louise Armstrong on October 8, 2014 in Sales

As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!

Is Your Manufacturing Company Innovative Enough for the Future?

Roberto Mejia
by Roberto Mejia on October 1, 2014 in Strategy

When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and...

Does Marketing Automation Increase Operations Efficiency?

Roberto Mejia
by Roberto Mejia on September 24, 2014 in Strategy

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It...

Trade Show Tribulations: Making Them Part of Your Inbound Strategy

Roberto Mejia
by Roberto Mejia on September 17, 2014 in Strategy

With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show, but...

Guess What? HubSpot Announces New CRM

Roberto Mejia
by Roberto Mejia on September 16, 2014 in Business

The company that started the inbound marketing revolution is at it again! At this year’s Inbound conference in Boston, HubSpot CEO Brian Halligan announced a...

Millennial Makers: 5 Ways to Attract Millennials to Careers in Manufacturing

Louise Armstrong
by Louise Armstrong on September 10, 2014 in Business