The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Dos and Don'ts of Marketing Your Manufacturing Company

Kyle Tabor
by Kyle Tabor on November 12, 2014 in Strategy

If you think spending at least a little part of your day sniffing around Google, taking a quick peek at relevant Facebook pages or updating your LinkedIn...

Get Lean: Marketing Your Business Like a Well-Oiled Machine

Roberto Mejia
by Roberto Mejia on November 5, 2014 in Strategy

The days of excess fat are over. No, we aren’t talking about your health, although that matters too. We’re talking about your business and how keeping it...

A Funny Question for Manufacturers and Their Channel Partners

Roberto Mejia
by Roberto Mejia on November 3, 2014 in Strategy

Are your customers that are my customers happier than only your customers or only my customers?

A few years ago, a CEO took the stage at his international...

Would Tim Howard Make a Great Gatekeeper?

Roberto Mejia
by Roberto Mejia on October 29, 2014 in Sales

“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist, you...

Become a Lean, Mean Manufacturing Machine

Roberto Mejia
by Roberto Mejia on October 22, 2014 in Strategy

What does it mean to be lean?

Build a Trusted Relationship and Stop Worrying about Your Not-So-Secret Sauce

Roberto Mejia
by Roberto Mejia on October 15, 2014 in Business

Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the...