The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Tools of the Trade: 6 Apps for Inbound Marketers

Beto Molinari
by Beto Molinari on April 18, 2014 in Business

If you are an inbound marketer you are a publisher. And any publisher can tell you how hard it is to keep track of all the information, projects, notes,...

The Seven Deadly Sins of Marketing

Louise Armstrong
by Louise Armstrong on April 14, 2014 in Business

Doth thou knowest of the Seven Deadly Sins of Marketing? Nay? Then, proceed, fair reader and gaze upon these practices most vile. Twill do thine heart, mind...

And Now Presenting... The Nominees for the 6th Annual Shorty Awards

Louise Armstrong
by Louise Armstrong on April 7, 2014 in Business

What do George Takei and Esther Dyson have in common? They are both winners of a Shorty Award. The Shorty Awards, in their 6th year, honor the best of social...

The Game of Marketing: You Win or You Die

Louise Armstrong
by Louise Armstrong on April 4, 2014 in Business

Building alliances, thwarting danger and fighting for the right to rule are common themes in Game of Thrones. Sounds a lot like marketing, doesn’t it? While...

Learn the Best Ways to Invest in the Longevity of Your Business

Louise Armstrong
by Louise Armstrong on March 31, 2014 in Business

Do you think of yourself as an investor? You should. You are investing not only your personal time and effort in building your business; you are probably the...

The (Company) Name Game: Strategies for Renaming Your Business

Louise Armstrong
by Louise Armstrong on March 28, 2014 in Business

There are a number of reasons to rename your company: