The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Goodbye Data! Cleaning out Your Database

Louise Armstrong
by Louise Armstrong on March 14, 2014 in Business

Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who have enticing credentials. No...

Oh, Crap! When Negative Comments Attack

Louise Armstrong
by Louise Armstrong on March 12, 2014 in Business

The price of unfettered access to online mass communication? The reality of customers, employees or the media saying things about your company you’d rather...

The Dos and Don’ts of Apology Emails

Louise Armstrong
by Louise Armstrong on March 11, 2014 in Business

How Are Inbound Marketers Similar to Oscar Nominees

Roberto Mejia
by Roberto Mejia on February 28, 2014 in Business

With the Oscars right around the corner, it’s interesting to look back at over 85 years of the best talent to grace the silver screen. Hollywood’s most...

Marketing Events You Must Attend Once!

Louise Armstrong
by Louise Armstrong on February 27, 2014 in Business

Sometimes, you just gotta do what you gotta do. And one of the things you’ve got to do if you’re in business today is keep up to date with what’s happening in...

Conference Etiquette: A Guide to Networking at Your Best

Roberto Mejia
by Roberto Mejia on February 26, 2014 in Business

In the excitement and pressure of a conference, convention or trade show, it’s easy to lose your grip on business etiquette. You turn into a party animal or,...