The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

7 Essentials for Creating an Excellent Corporate Culture

Beto Molinari
by Beto Molinari on August 1, 2014 in Business

If the employees ain’t happy, ain’t nobody happy. Everything gets paid forward; if your company culture breeds negative attitudes, your customers and cash...

Play Among the Stars - 6 Tips for Hiring a Stellar Marketing Team

Beto Molinari
by Beto Molinari on June 27, 2014 in Business

Aim for the stars and you might make it to the moon, goes the saying. Yeah, right. Ok, that means if you’re aiming to do BIG THINGS with your marketing...

Omigosh, What Do I Write About? Finding Good Content Ideas When You Think There Are None

Louise Armstrong
by Louise Armstrong on June 20, 2014 in Business

“Why on earth did I do this to myself?!” That’s the thought in your mind as you stare at your editorial calendar/blogging...

What Can & Can't a Good Internet Marketing Agency Guarantee?

Louise Armstrong
by Louise Armstrong on June 9, 2014 in Business

It’s easy to slap a guarantee on a box. As the character Tommy Boy says, “[A] guarantee is put on a box to make you feel all warm and toasty inside. [But]...

Inbound Marketing: The Pros and Cons of DIY Versus Agencies

Louise Armstrong
by Louise Armstrong on June 2, 2014 in Business

Which is better: doing your own inbound marketing or hiring an agency to do it for you? It really depends on your business; it is possible to keep it in-house...

How Time Consuming is Inbound Marketing?

Louise Armstrong
by Louise Armstrong on May 30, 2014 in Business

How much time should you expect to put into your inbound marketing? It depends on how successful you want it to be. Like everything else, you get out what you...