By now you know that a customer's lifetime value is one of those critical metrics that can help your business determine the ROI for the cost of acquiring and...
By now you know that a customer's lifetime value is one of those critical metrics that can help your business determine the ROI for the cost of acquiring and...
How much is one customer worth?
Just like people, brands have personalities. At least, they should. So the question is: what is your brand’s personality?
The whole point of successful marketing is to make your business money by attracting customers. The kicker? Successful marketing also costs money. So what's a...
Losing customers has never been a good thing, but in today’s tough economic climate, it can be more devastating to businesses than ever. The reason lies in the...
Is your business healthy? How do you know? The most effective way to find out is with a set of business metrics that work.
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