At one time, marketing and information technology departments had very different, unrelated functions and goals. Marketing was the home of the "people...
In the world of online marketing, content is king. Sure, factors like design and promotion are important, but content is essential. Even the best design in...
Editorial calendars have been around for hundreds of years as a tool for successful publishing. In the print environment deadlines are a critical driver of...
The internet has made copying the works of others easier, and far more prevalent, than ever before. That poses a problem for online marketers, who...
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