The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Social Selling: The New Word of Mouth

Team Bonafide
by Team Bonafide on October 18, 2013 in Sales

Social selling has always been around. In fact, before the days of mass media, almost all selling was based on relationships and word of mouth. 

The more...

What to Do if Your Company is Losing Sales

Louise Armstrong
by Louise Armstrong on October 9, 2013 in Sales

The art of selling has come a long way since the days of Death of a Salesman. If your company has been losing sales, whether it's because of the economic...

Benefits of Mapping the Buying Process

Roberto Mejia
by Roberto Mejia on October 2, 2013 in Sales

How do your customers buy? Most marketers understand their company's sales cycle, which is the purchasing process as seen from the viewpoint of the one doing...

Improving Sales Processes with Marketing Automation Software

Team Bonafide
by Team Bonafide on August 23, 2013 in Sales

4 Problems That Result in Lost Sales--and How to Fix Them

Roberto Mejia
by Roberto Mejia on July 3, 2013 in Sales

How Persona-Driven Marketing can Boost your Sales

Louise Armstrong
by Louise Armstrong on December 5, 2012 in Sales

How well do you know your customers? The better you know your customers and your target market, the better your marketing efforts will be. And while most...