The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Sales 2.0: The Shift to Not Pissing off Your Prospects

Roberto Mejia
by Roberto Mejia on February 10, 2014 in Sales

There used to be something to be said for tenacity. Remember the good old days when all you had to do to sell your product/service was get in the customer’s...

A Few Not-So-Revolutionary Tips to Building a Winning Sales Team

Roberto Mejia
by Roberto Mejia on January 20, 2014 in Sales

Bringing in business depends not only on how good your inbound marketing program is, but how good your follow-up is to strong leads. Typically, your sales...

Out With the Old and In With Cold Calling 2.0

Roberto Mejia
by Roberto Mejia on January 17, 2014 in Sales

Few sales people enjoy cold calling, but until now it’s been a necessary part of lead generation. In the aftermath of the economic recession, however,...

Hey, Marketing Department: Sales Doesn’t Like Your Leads

Roberto Mejia
by Roberto Mejia on January 9, 2014 in Sales

Marketing and sales have been at odds since the beginning of time, or so it seems. One of the critical touch points has always been lead generation, with...

Help! I Have Leads but Need Customers for My Manufacturing Business

Roberto Mejia
by Roberto Mejia on January 7, 2014 in Sales

So you’ve got a website that’s generating leads for your business, but converting them into customers is proving to be challenging? Perhaps you need to...

Inbound Selling: Everything You Need to Know

Roberto Mejia
by Roberto Mejia on December 17, 2013 in Sales

Inbound marketing is perhaps even more important for service companies than it is for those with physical products. After all, it is not like customers can...