The Bonafide Blog | Louise Armstrong

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Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...

The Business Side of Golf - Networking and Building Relationships on the Course

by Louise Armstrong on November 19, 2014 in Business

Golf events are excellent venues for promoting your business.

Fix These 3 Problems Dividing Your "Smarketing" Team

by Louise Armstrong on October 8, 2014 in Sales

As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!

Millennial Makers: 5 Ways to Attract Millennials to Careers in Manufacturing

by Louise Armstrong on September 10, 2014 in Business

Spam Should Never Be on Your Email Menu: The Case for Permission Based Email Practices

by Louise Armstrong on September 3, 2014 in Strategy

Others in My Industry Are Not Doing Inbound Marketing. Why Should I?

by Louise Armstrong on August 27, 2014 in Strategy

If all your friends were jumping off the bridge, does that mean you should too?” Thanks, mom, for planting one of the great existential questions into our...

5 Ways Marketing Automation Will Give You More Time

by Louise Armstrong on August 22, 2014 in Strategy

As a business owner, finding time in your schedule to deal with marketing can be a real pain. So here’s the good news: you can automate it instead. Yes,...

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